Many Vietnamese consumers were surprised by Temu’s new policy. Ms. Phuong Lan (Ha Dong district, Hanoi) said that on the evening of November 13, she went on Temu to buy a sweater priced at VND 641,064, but couldn’t proceed with the payment.

Temu only allows purchases between 887 thousand and 1 million VND

The reason, according to Temu, is that the platform has set a minimum order limit of VND 887,000 to continue offering a wide range of low-priced items.

“Adding more products also helps prevent packaging waste,” Temu explained.

However, when Ms. Lan decided to add another coat worth VND 723,000 to her cart, Temu notified her that the payment couldn’t be completed due to a current order limit of VND 1 million. “Please move the following items back to your cart to continue” – the platform suggested.

While the minimum order limit is justified for environmental protection, Temu has not provided a reason for the maximum limit.

This policy is a stark contrast to when Temu first entered the Vietnamese market, with no floor or ceiling on transaction values.

Notably, in Vietnam, imported goods with a small value of less than VND 1 million sent via express delivery services are exempt from import tax and VAT at the time of import under Decision 78/2010/QD-TTg of the Prime Minister.

According to data from the Postal Telecommunications Corporation in March 2023, about 4-5 million small-value orders are transported from China to Vietnam daily through e-commerce platforms.

On average, VND 45-63 billion in small-value goods are not subject to import tax and VAT daily.

At the National Assembly in late October, Deputy Prime Minister and Minister of Finance Ho Duc Phoc said that the Government will revoke Decision 78 on VAT exemption for goods worth less than VND 1 million imported through e-commerce platforms.

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