According to information from the Ministry of Industry and Trade, in October 2024, favorable weather conditions led to a generally abundant supply of vegetables and fruits in Vietnam.
Overall, the production of most key fruit varieties in the country increased in the first ten months of 2024 compared to the same period in 2023 due to a larger harvest area. Specifically, durian production increased by over 20% to more than 1.1 million tons; mango reached 858,000 tons, a 3.6% increase; and orange production rose by 2.3% to 1.15 million tons. The only exception was dragon fruit, which decreased by 4.8% to 841,700 tons.
Meanwhile, according to statistics from the General Department of Customs, in the first ten months of this year, vegetable and fruit exports reached a remarkable milestone, attaining 6.16 billion USD, a 27.8% increase compared to the same period in 2023. This is the first time that Vietnam’s vegetable and fruit exports have surpassed the 6-billion-USD mark in a year.
Mr. Dang Phuc Nguyen, Secretary-General of the Vietnam Fruit and Vegetable Association, shared that durian remains the main driver of Vietnam’s fruit and vegetable exports, surpassing the 6-billion-USD mark for the first time. As of the end of September, durian exports had already reached over 2.8 billion USD.
According to the Center for Industrial and Trade Information (VITIC), the Ministry of Industry and Trade, the durian harvest in the Central Highlands is at the end of the season, while durian in the Mekong Delta and Southeast regions is in the off-season. The estimated durian yield for October in Vietnam is 154,200 tons.
By the end of October, durian exports were estimated to have reached over 3 billion USD. It is projected that durian exports will bring in 3.5 billion USD for the entire year.
Durian is Vietnam’s key export commodity.
Currently, China is the largest consumer market for vegetables and fruits in the world, importing over 17 billion USD worth of these products annually, accounting for more than 15% of global exports of agricultural fruit products.
China is also the largest consumer market for Vietnam’s vegetables and fruits. Vietnam has the advantage of abundant and diverse sources of supply, as well as a favorable location for trade with China.
The strong growth in the Chinese market has propelled Vietnam’s vegetable and fruit exports beyond the 6-billion-USD milestone. In the past ten months, exports to China alone reached 4.098 billion USD.
For the fruit and vegetable industry, this is an impressive figure, marking the first time that exports to the Chinese market have exceeded 4 billion USD. This number far surpasses the record set in 2023, when exports to China alone reached 3.6 billion USD.
Vietnam is currently exporting specialty fruits through official channels, including durian, jackfruit, dragon fruit, banana, mango, longan, lychee, watermelon, rambutan, mangosteen, passion fruit, sweet potato, and black bone chicken.
In 2024, Vietnam’s vegetable and fruit exports are expected to reach approximately 7.5 billion USD, with China alone accounting for over 5 billion USD, or about 70% of the total export volume.
In the last few months of the year, exports to the Chinese market will continue to be supported by increasing global demand during the year-end period, especially from China, along with the benefits of trade agreements and protocols.
To enter the Chinese market, businesses need to grasp the production season, improve product quality, build brands, and implement traceable origins, according to a representative of the Vietnam Fruit and Vegetable Association. They should also focus on exploring northern provinces and regions in China, such as Shandong, Beijing, and Shanghai.
Additionally, businesses should emphasize brand building and protection to prevent brand loss in the Chinese market. They should also transition to regular e-commerce and aim for the production and export of high-quality, sustainable products.
Pearl red rose is a type of Chinese fruit that has recently entered the Vietnamese market.
In parallel with exports, in the first nine months of 2024, Vietnam’s vegetable and fruit imports increased by 14% compared to the same period in 2023, reaching 1.6 billion USD.
China was the largest supplier of vegetables and fruits to Vietnam, with an import value of 102.5 million USD in September 2024, a 2.3% increase compared to August 2024 and a 17.8% increase compared to September 2023.
Cumulatively, in the first nine months of 2024, imports from China reached 696.5 million USD, a 24.2% increase compared to the same period last year, accounting for 43.5% of the total import value of vegetables and fruits.
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