The Digital Pioneer: Forging a Creative and Unified Digital Culture

With its long-term strategies, MB is aiming to become a pioneer in digitizing its corporate culture, bringing practical values to both employees and customers.

The impact of digital transformation in building a creative and cohesive corporate culture

Digital transformation is not only changing the way MB operates, but it is also reshaping its structure and approach to human resources. Ms. Dang Minh Huyen, Director of Human Resources at MB, shared, “We do not consider digital transformation as a temporary trend but as an inevitable path for MB to adapt and develop in this new era. As a result, our human resource structure has also changed as we recruit more young talents, especially in the fields of technology and digitization.”

Attracting and retaining talents in the technology field has become one of MB’s top priorities to build a flexible team ready to face the challenges of digital transformation. To realize this goal, MB has implemented competitive benefit policies while creating an open and supportive work environment to help IT personnel maximize their potential. These efforts not only help the bank affirm its position as an attractive destination for technology personnel but also ensure long-term companionship from a talented team.

A particular highlight in MB’s development strategy is its unique corporate culture, which is concretized through every action and behavior within the organization. This culture is not limited to core values but is also built on encouraging voluntary initiatives from individuals rather than imposing rigid regulations. This factor helps MB maintain internal cohesion and reduce concerns about technology replacing humans.

Ms. Huyen shared, “When we build a corporate culture where every employee feels indispensable, they will no longer fear being replaced by technology. Instead, they will focus on developing skills that technology cannot replace—creative thinking and problem-solving abilities.”

Digital transformation brings obvious benefits in improving work efficiency and promoting flexibility and creativity throughout the organization. The application of technology in operational processes and internal interactions has helped MB significantly reduce processing time and enhance inter-departmental collaboration. As a result, each individual in the organization has more space to focus on creative work, thereby enhancing value for customers and contributing to MB’s sustainable development.

Ms. Dang Minh Huyen shared, “The application of technology has made all tasks at MB easier and faster. With the spirit of ‘voluntary discipline’ and ‘flexible creativity,’ every MB employee understands and adapts to technology very well through training, sharing, and exchanges with leaders at all levels.”

MB’s strategic move in building a sustainable digital corporate culture

To sustain its digital corporate culture, MB has focused on developing core values such as “voluntary discipline” and “creativity within discipline.” The digital culture at MB is not just about applying technology to all processes but also aims to create an environment where individuals can effectively connect and contribute. Instead of solely focusing on digital elements, MB emphasizes integrating technology with work culture, creating a flexible space that fosters creativity within the framework of the organization’s core values.

Transforming culture from traditional to digital is a long-term process that requires consistency in the daily activities of employees. At MB, from leaders to employees, everyone is shaped with appropriate roles and tasks in the digital environment. “We not only apply new technologies but also change the way of working and thinking of each member. MB conducts periodic training programs to help employees easily adapt to this transformation,” shared Ms. Huyen.

“Thrive,” MB’s digital magazine, is part of the comprehensive digital transformation journey, helping employees stay updated with trends, enhance their skills, and broaden their self-development mindset.

One of the most distinctive programs at MB is “MB1688,” an exclusive cultural guidebook that serves as a compass for all internal activities. While emphasizing discipline, MB1688 also inspires and nurtures creativity with a clear practical orientation. MB always focuses on turning creativity into practical solutions that bring specific values to business activities and operations. This is how MB defines creativity—not just about ideas but the ability to turn ideas into effective actions.

MB views its digital corporate culture not just as a temporary support tool but as a solid foundation for sustainable development in the future. MB’s vision is that in the next 5-10 years, this culture will become the key to helping the bank not only retain its existing talents but also attract more quality personnel. The core values of the digital culture will continue to be promoted, ensuring synchronization in the way of working and creating a deeply connected environment. As a result, every individual at MB will have the opportunity to affirm their important role in the organization’s long-term development journey.

To ensure sustainability, MB is also committed to developing in-depth training programs to help employees quickly grasp technology trends and apply them to their daily work. “We want that in the future, every employee at MB will become an ambassador of our culture, representing the creativity and professionalism that MB strives for,” emphasized Ms. Huyen.

With its strategic vision and dedication to building a strong corporate culture, MB has affirmed its position in the banking industry, constantly innovating and transforming, creating a work environment that every employee is proud to be a part of. This foundation is essential for MB to confidently pursue its long-term goals in the digital era.