With the economy’s constant fluctuations, understanding consumer trends has become a necessity, and the dairy industry is no exception. While alternative milk products are gaining shelf space, fresh milk remains dominant in consumer shopping carts.
Accompanying food and beverage (F&B) businesses on their journey to conquer consumers, Tetra Pak continuously provides innovative solutions to keep up with changing consumer demands and elevate the dairy industry, helping businesses break through in the market.
POTENTIAL AND CHALLENGES GO HAND IN HAND
Although alternative milk products are becoming more popular, the fresh milk category is still considered to have significant growth potential. Consumers view milk as a vital source of nutrition. According to Tetra Pak’s latest “Consumer Trends” report, milk accounts for 12% of global beverage consumption, with a projected growth rate of 2.5% in the next three years.
However, it is undeniable that consumers, especially in urban areas, are drinking less fresh milk. To grow, businesses face challenges in competing with alternative milk products and adapting to new consumer trends.
Specifically, health concerns, environmental awareness, green consumption, and the quest for new experiences among consumer segments demand more breakthroughs in the dairy industry. However, these factors also present new opportunities. Adjusting, innovating, and exploring solutions that align with market trends is essential for the dairy industry to make strides.
4 PROMINENT CONSUMER TRENDS IN THE DAIRY INDUSTRY TODAY
The main consumer trends in the dairy industry are undergoing more changes than ever. Here are four prominent trends based on Tetra Pak’s analysis of consumer behavior and the future of the dairy industry:
Innovative and Healthy Solutions
Consumers are gravitating towards natural products like fresh milk. The natural nutrients in fresh milk, especially its high protein content, promote a healthy lifestyle. Therefore, they prioritize fresh milk and protein-fortified milk for their daily nutrition.
Protein-rich milk is an excellent energy source. Additionally, this nutrient is used to create products that boost immunity, a topic of significant interest to consumers, especially after the COVID-19 pandemic.
Environmentally Friendly Packaging
Themes like “sustainability,” “green products,” “green consumption,” and “environmentally friendly products” are gaining traction among consumers. In Brazil, 26% of consumers aged 18-24 drink less milk due to environmental concerns.
As environmental awareness grows, consumers prioritize products with recyclable and sustainable packaging. In the dairy industry, green products are those manufactured with advanced technology to reduce CO2 emissions.
Safety First
With consumers highly focused on health, the safety and freshness of dairy products have become paramount. Organic milk with a traceable origin is emerging as a safer and fresher alternative. Surveys also show that consumers are spending more time reviewing ingredients and studying packaging before purchasing. They are willing to pay a premium for safe, high-quality milk. This presents an opportunity for F&B businesses to develop premium and super-premium product lines.
Diversifying Experiences
Product diversity is the key to winning consumers. According to Mintel’s 2020 report, most consumers in India and Poland favor the idea of blended beverages. In the UK, 55% of young people aged 16-24 want to try milk blended with plant-based ingredients. Consumers are not only experiencing flavors and package designs but also interacting with brands and products through technologies such as augmented reality (AR) and QR code scanning. These are positive signs for F&B businesses to create unique and appealing products in the market.
Stay Ahead of Consumer Trends with Tetra Pak
Tetra Pak is a world-leading provider of food and beverage processing and packaging solutions. With a history spanning over 70 years, Tetra Pak has consistently strived to create products that are safe for consumer health, environmentally friendly, and focused on long-term sustainability with customers. In particular, through in-depth research on consumer preferences, Tetra Pak has remained at the forefront of offering innovative solutions to keep pace with emerging trends in the industry.
As a trusted partner to many leading global dairy brands, Tetra Pak applies modern technological processes to create high-quality products that meet the ever-changing needs of consumers, thereby helping dairy businesses elevate the value of their products.
Learn more about Tetra Pak’s packaging solutions at: https://www.tetrapak.com/en-vn/campaigns/white-milk
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