A Masterise Homes representative shared that in 2024 alone, SOHO, the most vibrant commercial townhouses in The Global City, was the fifth project for which Masterise Homes completed all legal procedures and handed over pink books to residents as committed. The previous projects include the Marriott-branded apartments, Grand Marina Saigon in District 1, Ho Chi Minh City, and LUMIÈRE Riverside in Thu Duc City. This reflects Masterise Homes’ dedication to fulfilling its commitments and ensuring the best interests of its customers. Over the past decade, the Group has handed over tens of thousands of luxury and branded apartments, along with housing ownership certificates, to its valued clients.
Ms. Khanh Linh, one of the first owners to receive the pink book, shared her surprise at the efficiency of the process. She explained that she received the house keys at the beginning of the year, submitted the necessary documents in October, and received the pink book the following month.
“I invested in SOHO to balance my business needs and find an ideal place for my family, offering a full range of entertainment, educational, and other amenities that meet international standards,” she said. “Although SOHO has just started operations, its commercial potential is evident from the weekly visitor traffic. Through the cultural and artistic events held here, SOHO is establishing itself as a new cultural and commercial destination in the city,” added Ms. Linh as she held one of the first pink books issued for SOHO.
Masterise Homes hands over the first pink books to the owners of SOHO townhouses in The Global City
Real estate experts believe that the current time is favorable for property buyers, especially with the prediction that the Vietnamese real estate market will recover from 2024 onwards. Additionally, compared to other investment channels, real estate is undoubtedly the safest and most promising option for investors at the moment.
However, it is crucial for buyers to exercise caution and make wise choices. Apart from considering the value, legal aspects, and progress of a project are essential factors in the decision-making process. Investing in a project developed by a reputable company provides peace of mind regarding capital preservation. Moreover, real estate with high utility for living, business, or rental purposes offers dual value growth: rental income and appreciation over time.
Since its official handover in January 2024, SOHO has welcomed residents and merchants to live and conduct their businesses. Numerous brands have already established their presence along the streets, contributing to a thriving commercial community. Residents enjoy a prestigious lifestyle, exclusive management services, and a comprehensive range of international-standard amenities that The Global City has to offer. SOHO sets a new standard for quality and convenience in upscale urban living with its international-standard services, including landscape care, public area cleaning, intra-urban shuttle buses, and the anticipated future addition of shuttle buses to the city center. Another advantage of SOHO is its ultra-rare commercial location, situated on the large frontage of Do Xuan Hop Street and serving as the gateway to The Global City. Within a 3-kilometer radius of SOHO, there are nearly 300,000 residents. In addition to its well-designed layout and prime location, SOHO – The Global City possesses the right combination of factors to ensure its enduring appeal and potential for sustainable value growth in the future.
Hundreds of brands from entertainment, dining, and shopping industries are already operating vibrantly along the streets of SOHO, The Global City
Ms. Nguyen Thanh Hoa, Project Director of The Global City, shared at the event: “The handover of the first pink books to SOHO residents marks a significant milestone for Masterise Homes. It not only signifies the successful journey of The Global City in realizing its vision to become an iconic urban area in Southeast Asia but also reaffirms the Group’s capabilities and reputation in project development, delivering on our commitments regarding quality, legal compliance, and asset value enhancement. Congratulations to the owners of SOHO – the first residents of the new center of The Global City.”
SOHO comprises 915 commercial townhouses, each with five floors and an elevator. The flexible design allows homeowners to modify the interior space to suit various business needs or a combination of business and residential use. Inspired by iconic and bustling commercial streets worldwide, the world-renowned architecture firm Foster+Partners has created a SOHO that meets global urban standards: modern, flexible, and sustainable.
The Global City attracts a large number of visitors for exploration and experience during weekends
The Global City is a complex urban area featuring a diverse range of property types, including townhouses, luxury apartments, and villas. Once completed, it is expected to accommodate a total of 40,000 elite residents and 20,400 office workers. Since the beginning of the year, The Global City has welcomed over 3 million visitors who have come to experience the lifestyle, participate in cultural and entertainment activities, engage in community programs, and enjoy the attractions at City Park. Recently, following the success of SOHO, the first high-rise subdivision, Masteri Grand View, was launched in The Global City, becoming the talk of the town in the real estate market.
Learn more about SOHO and The Global City here
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