Last night, November 29, at the Hanoi Children’s Palace, the E-Commerce and Digital Economy Department (Ministry of Industry and Trade) organized the opening ceremony of Vietnam Online Shopping Day – Online Friday 2024, with the message “Proud of Vietnamese products alongside global brands.”
Quang Linh Vlog and Hang Du Muc livestream selling Vietnamese products |
Online Friday 2024 took place from 12 am on November 29 to 12 pm on December 1, as one of the activities within the framework of the National E-Commerce Week and Vietnam Online Shopping Day – Online Friday program.
According to the E-Commerce and Digital Economy Department, with the participation of thousands of content creators, including prominent figures such as Hang Du Muc, Quang Linh Vlog, and hundreds of Vietnamese brands, Online Friday 2024 has created a huge attraction.
One of the highlights of this year’s program was the BigOFF – Proud of Vietnamese Goods activity. With six livestream booths introducing agricultural and specialty products from across the country.
According to the latest statistics from TikTok Shop, from November 25 to 5 pm on November 29, there were 840 livestreams from 623 sellers participating in the program.
Notably, the number of views through the hashtag #OnlineFriday reached more than 1.2 billion views. Just the livestream of Proud of Vietnamese Goods on Quang Linh Vlog channel on the night of November 28 alone recorded more than 24 million reaches and created 31,075 orders.
Mr. Nguyen Lam Thanh, representing TikTok in Vietnam, expected that during this week, 5 million transactions of Vietnamese goods would be made on the platform, and there could be up to 2 billion views of content related to the program.
This year’s event is not only limited to Hanoi but also strongly promoted nationwide. More than 30 Departments of Industry and Trade of provinces and cities also jointly inaugurated the 60-hour Vietnam Online Shopping Day with the participation of local businesses and sellers.
According to NielsenIQ Vietnam, KOLs and KOCs have a significant influence on the purchasing decisions and shopping journey of consumers in Vietnam. About 50% of consumers said that their purchasing decisions are influenced by KOLs and KOCs.
In fact, the appearance of KOLs in various fields, such as beauty, fashion, cooking, exercise, gaming, and e-commerce, on livestreams has brought a “new breeze” to the retail market in the digital age.
This year, in response to the program, many e-commerce platforms also sponsored thousands of discount vouchers with rates of 8%, 10%, and 12% with a value of up to VND 400,000 and free shipping vouchers. This is a great opportunity for Vietnamese products to make a strong impression on consumers and promote the habit of using Vietnamese goods.
Le Thuy
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