The “Vietnam iContent Awards 2024” recently took place at the Military Region 7 Gymnasium in Ho Chi Minh City. This prestigious award ceremony honored the best advertising campaigns, brands, media ambassadors, producers, and media companies, both domestic and foreign, of the year 2024. Organized by the Radio, Television, and Electronic Information Bureau (Ministry of Information and Communications) in collaboration with VnExpress newspaper, the event recognized outstanding contributions in the field of advertising.
COMMUNITY EFFORTS RECOGNIZED
“Community Organization” was a special and important category at this year’s “Vietnam iContent Awards,” aiming to honor collectives and organizations with excellent activities, projects, and communication campaigns on digital platforms that bring positive and meaningful values to the community.
At the awards ceremony, Ms. Le Thi Hong Nhi, Vice President of Communications, External Relations, and Sustainable Development at Unilever Vietnam, announced the winners in the “Community Organization” category: Hoa Sen Group and Saigon Green Organization.
Mr. Tran Dinh Tai, Vice President of Hoa Sen Group, expressed his pride in the group’s collective efforts being acknowledged. He extended his sincere gratitude to the local authorities for their support and creating conditions for the organization of meaningful activities. He also thanked the Chairman of Hoa Sen Group, the group’s employees, artists, and the community for their joint efforts in the group’s charitable activities.
“I am truly happy that the relentless efforts of Hoa Sen Group and everyone involved have been recognized,” said Mr. Tai. “I would like to express my special gratitude to Mr. Le Phuoc Vu, Chairman of the Board of Directors of Hoa Sen Group, for his dedication to society through a series of community projects, most recently the ‘Vietnamese Family Home’ program. I would also like to sincerely thank all the artists who have quietly contributed to making this program truly meaningful.”
He also extended their appreciation to the program’s team – Bee Comm Company, units, and all the group’s employees who have contributed to the “Vietnamese Family Home” program over the years. Additionally, he expressed their deepest gratitude to the local authorities for always creating the best conditions for Hoa Sen Group to implement its projects.
A 23-YEAR JOURNEY OF COMMUNITY ENGAGEMENT
Hoa Sen Group, a successful company that has built its brand image closely associated with the community, has left a strong impression on the public with its core business philosophy of “Honesty – Community – Development.”
For 23 years, Hoa Sen Group has accompanied and made significant imprints in the community through a series of meaningful charitable programs, including “Overcoming Yourself,” “Heart of Compassion,” “Golden Rattle,” “Shining the Vietnamese Willpower,” “Hoa Sen Roof – Going to School with You,” “Futsal Tournament for Children with Special Circumstances,” “Couple of Love,” “Sing for Tomorrow,” “Vietnamese Family Home,” and many other projects to support people in need every year.
“Vietnamese Family Home” is considered a typical community project, not only helping orphaned children nationwide but also affirming the brand position of Hoa Sen Group through profound humanitarian values. This key factor has also helped the company win other prestigious awards, such as the Kotler Award 2024 in the Excellence Impactful Community category, Second Prize for Integrated Advertising at the Vietnam Creative Advertising Awards 2023, and Top 1 Community Campaign on social media in the construction industry in the first half of 2024, among others.
The “Vietnam iContent Awards 2024,” especially with the “Community Organization” category, is not just a prestigious award for Hoa Sen Group but also a testament to the tireless efforts of its officers and employees in spreading humanitarian values to the community.
This achievement crystallizes the group’s persistent journey of over two decades, during which it has overcome challenges to fulfill its mission of “sharing happiness with the community.” From charitable programs helping orphaned children to supporting people affected by natural disasters and epidemics, Hoa Sen Group has not only affirmed its position as an influential brand in the business field but has also built an image as a dedicated organization that always puts societal interests first.
“Vietnamese Family Home” Program Bags the “Outstanding Community Impact” Award 2024
At the 2024 Kotler Awards Vietnam, Hoa Sen Group’s charitable program, ‘Mái Ấm Gia Đình Việt’, was recognized in the ‘Excellent Impactful Community’ category. This prestigious award celebrates the program’s profound impact on the community, showcasing its ability to touch hearts and transform lives.
“Hoa Sen Plastic Pipes Continue to Support the ‘Vietnamese Family Home’ Program in Ha Nam”
Last week, in the city of Phu Ly, Ha Nam province, the program “Vietnamese Family Warmth” recorded six episodes. These heart-wrenching stories of 18 orphaned children facing tremendous adversity from the northern provinces, including those left orphaned by the aftermath of Tropical Storm Yagi, moved thousands of viewers to tears.
“SenSational Home Solutions: Experience the Ultimate in Home Design with Hoa Sen Home and Hoa Sen Plastic Pipes in Dak Lak”
“Mái Ấm Gia Đình Việt” embarks on a journey of compassion in the Central Highlands, spreading warmth and kindness over three days from the 20th to the 22nd of September 2024.
The Dragon Capital Fund Group Trims Its Holdings in Hoa Sen Group
Dragon Capital’s affiliate funds have offloaded a total of 3 million shares of Hoa Sen Group (HSG), reducing their collective ownership to 6.6979%.
