In the spirit of the holiday season, many banks are launching customer appreciation programs. Among the familiar Tet gifts, this year, with its unique offerings and thoughtful presentation, VIB has caught the attention of the art world and the community at large.

Through a harmonious collaboration between finance and visual art, VIB’s limited-edition gift set, “A Hundred Rivers Flow to the Sea,” conveys meaningful messages and introduces a creative direction previously unseen in the financial industry, offering customers a truly unique experience.

From Customer Insights to Artistic Creation

Vietnamese often save money in banks for various reasons: building wealth, creating an emergency fund, saving for long-term goals (buying a house, a car, education, retirement, etc.). Understanding these core insights, VIB partnered with visual artist Bui Cong Khanh and Minh Long Ceramics to create the limited-edition gift set, “A Hundred Rivers Flow to the Sea.” Each detail embodies a message of reunion, serving as a token of VIB’s appreciation to its customers for their trust in the bank.

VIB carefully selected practical items closely associated with family gatherings, such as a 25-piece dinnerware set, a health box, and a heat-retaining ceramic mug, from the 55-year-old Minh Long Ceramics brand. The “rivers flowing to the sea” motif, subtly crafted by artist Bui Cong Khanh on the premium glaze, symbolizes the flow of kinship—like countless rivers rushing to the sea, each family member, near or far, is connected to the Home.

The unique art collection, “A Hundred Rivers Flow to the Sea,” conveys VIB’s wishes for unity and prosperity to its customers during Tet 2025. Created through the collaboration between VIB and visual artist Bui Cong Khanh, these works are not just gifts of appreciation but also symbolize the superior, distinctive, and prestigious values that VIB brings to each of its customers.

The gift set also bears the distinctive signature of Bui Cong Khanh on each ceramic piece—a detail sought after by art connoisseurs and admirers of the artist. Owning numerous internationally acclaimed works since the 1990s, Bui Cong Khanh is recognized as a pioneer of conceptual art. For over three decades, he has led a reclusive life in his hometown of Hoi An, dedicating his time to researching and infusing historical, cultural, and social values into his creations, leaving an enduring mark on the art world.

“A Hundred Rivers Flow to the Sea” marks the first time artist Bui Cong Khanh has collaborated with a financial brand to introduce an artistic creation to the public. More than just a gift, this present inspires engaging conversations and strengthens family bonds. VIB’s customers will undoubtedly have many stories to share and be reminded of their roots and heritage when gathering around these ceramic artworks.

From Beautifying Living Spaces to a Message of a Green Future

As the new year approaches, VIB is delivering the artistic gift sets, “A Hundred Rivers Flow to the Sea,” to its customers and their families. From now until February 28, 2025, the program “A Bountiful Tet – Gifts Galore” will present the pieces “Flowing Downstream,” “Gathering,” and “Reunion” from the gift set to customers who use VIB’s deposit products.

But that’s not all—VIB has another special surprise in store for its customers when they open the box—a small card embedded with seeds. This card not only introduces the meaning of the artwork but also intrigues with its message: “This card marks the beginning of a green journey. Tear the card into small pieces, place them in a plant pot, cover with a thin layer of soil, and water daily to see the seeds sprout.”

Understanding that the new year is a time when people make wishes, VIB chose “seed paper” to convey its well-wishes. This unique material blends recycled paper pulp with healthy seeds, and when planted in soil and watered, it will sprout and grow into a plant. As customers plant these cards, VIB successfully conveys its new year’s greetings and wishes for its customers’ finances to flourish and grow.

“Seed paper” is an environmentally friendly initiative gaining popularity worldwide. By including this element in the ceramic gift set, which also originates from the earth, VIB demonstrates its commitment to both honoring the recipient and promoting sustainability, creating additional touchpoints to foster long-term relationships and a deeper presence in customers’ minds.

The limited-edition collection, “A Hundred Rivers Flow to the Sea,” has received high praise from the creative industry and is sought after by many customers. Even those in the art world and those with a passion for green living, who have stringent criteria, are quickly captivated by the attention to detail and uniqueness of this collection.

The collection, “A Hundred Rivers Flow to the Sea,” is an exclusive privilege from VIB, reserved for deposit customers participating in the program, “A Bountiful Tet – Gifts Galore.” From now until February 28, 2025, customers who make deposits or maintain a specific average balance in their payment accounts will be eligible to receive these artworks.

The piece, “Flowing Downstream,” is offered to customers with deposits ranging from VND 300 million to under VND 2 billion or an average balance of VND 300 million to under VND 1 billion in their payment accounts. The piece, “Gathering,” is for customers with deposits ranging from VND 2 billion to under VND 5 billion or an average balance of VND 1 billion to under VND 2.5 billion in their payment accounts. The piece, “Reunion,” is presented to customers with deposits of VND 5 billion or an average balance of VND 2.5 billion and above in their payment accounts.

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