On December 19, 2024, Prudential Vietnam Assurance Private Ltd. (henceforth “Prudential Vietnam”) and HSBC Bank (Vietnam) Ltd. (“HSBC Vietnam”) announced a landmark bancassurance partnership, signaling a significant step forward in Vietnam’s thriving financial sector. This collaboration between a leading insurance provider and a prominent international bank underscores their shared commitment to expanding financial solutions for customers, especially high-net-worth individuals, in a rapidly evolving economic landscape.

Mr. Conor M O’Neill, Chief Financial Officer of Prudential Vietnam

The partnership is a strategic response to the rising priorities of customers, including healthcare and asset growth. By leveraging Prudential Vietnam’s deep expertise in insurance and HSBC Vietnam’s extensive banking network, the two organizations aim to address these evolving needs. An HSBC survey conducted in Hanoi and Ho Chi Minh City earlier this year reinforced the importance of tailored financial solutions, particularly for high-net-worth individuals.

“Life insurance is not merely a tool for wealth protection, but it is increasingly integral to intergenerational financial planning,” shared Mr. Conor M O’Neill, Chief Financial Officer of Prudential Vietnam, at the announcement ceremony. “With Vietnam’s middle class projected to comprise 50% of the population by 2030, the demand for life insurance is more crucial than ever. Prudential remains dedicated to empowering individuals and families with the tools they need to secure their financial future and prosper over the long term.”

Mr. Tim Evans, Chief Executive Officer of HSBC Vietnam

Mr. Tim Evans, Chief Executive Officer of HSBC Vietnam, emphasized the dynamic nature of Vietnam’s consumer market, highlighting that the country is on track to become the 10th largest consumer market globally by 2030, driven by the substantial growth of the middle class. “At HSBC Vietnam, we strive to position ourselves as a trusted partner for this emerging affluent customer segment,” Mr. Evans asserted. “Our collaboration with Prudential enables us to offer a broader range of investment and insurance products, meeting the diverse needs of our customers. By combining Prudential’s industry expertise with HSBC’s distribution network and deep banking knowledge, we are confident in our ability to deliver enhanced experiences and an expanded array of high-quality protection and investment solutions.”

This partnership reflects a mutual commitment to supporting the long-term growth of the bancassurance sector and Vietnam’s broader economy. It aligns with Prudential Vietnam’s strategy to expand its distribution channels and HSBC Vietnam’s dedication to addressing the financial needs of the expanding middle class. Together, they are poised to make a significant contribution to the financial well-being of individuals and families across the nation.

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