As an office worker in Saigon with a young family, Chi Trang (34, Ho Chi Minh City) often refers to the lunar calendar to keep track of traditional holidays and family anniversaries. This helps her plan her life and buy offerings in time. Instead of downloading 3-4 separate apps, Chi Trang uses Zalo Mini App for convenience and simplicity.
“Ever since I discovered Zalo Mini App Lich Am and the mini-apps of the shops I frequently buy from, my life has become much easier,” she shared. “With just Zalo, I can quickly check the lunar calendar and then head over to Mini App Homefarm or Sendo Farm to place orders, just like online grocery shopping.”
Similarly, Chi Van (24, Hanoi) also incorporates Zalo Mini App into her daily routine. Not only does it facilitate quick searches and purchases, but it also provides her with a more reassuring shopping experience. Chi Van is meticulous and needs thorough research before making any purchase decisions. With Zalo Mini App, she can connect and message the official accounts of brands directly, seeking detailed consultations before buying.
“I’m very cautious when it comes to online shopping; I usually ask shops a lot of questions about their products. With Zalo, I can send direct messages to the official accounts of these shops for advice and then be redirected to their mini-app to make purchases and earn points using the same phone number registered with Zalo,” Chi Van explained. “Shopping directly with brands often offers exclusive discount codes that are just as good as those on other e-commerce platforms, so overall, I’m very satisfied.”
Users experience a seamless and effortless journey with Zalo Mini App. Without the need for additional downloads, simple operations, a diverse range of services, direct consultations, and exclusive offers via Zalo messages or notifications, it’s no wonder that Zalo is the platform of choice for users to receive updates from businesses, as reported by Intage Vietnam 2024.
Where Users Are, Opportunities for Businesses Arise
Recognizing the potential to connect with customers via Zalo, many enterprises have swiftly leveraged the ecosystem of solutions that Zalo offers, including Zalo Ads, Zalo OA, ZNS, and Zalo Mini App, to cater to the entire journey of customer care and interaction conversion. This has led to impressive growth figures.
Heineken, a leading beer company in Vietnam, developed the Zalo Mini App eKoin to distribute promotions to its customers and achieved unexpected success.
Mr. Nam Nguyen, Digital Product Manager of Heineken, shared:
“As a company that constantly innovates, we chose Zalo Mini App, a novel solution without precedent, to experiment with transforming the traditional offline (in-person) gift-redeeming experience into an online one. This breakthrough solution helped us solve numerous challenges associated with the conventional redemption process, resulting in a 58% cost reduction and a 6.7-fold improvement in implementation efficiency. This is an incredibly positive and unexpected outcome, giving Heineken the confidence to continue building a comprehensive customer care journey with the Zalo ecosystem in general and Mini App in particular.”
Zalo Mini App is not just advantageous for large corporations but also a powerful tool for small and medium-sized enterprises. Mr. Hai Ho, the technology director of Homefarm, a chain of imported food stores with over 200 branches nationwide serving more than 1 million customers, shared that the Homefarm ZMA currently contributes to 40% of the system’s total online revenue.
“We chose to develop a Zalo Mini App instead of a traditional app to more easily engage with our customers, and it has been the right decision,” Mr. Hai expressed. “Customers are delighted with the convenience of consulting, shopping, earning points, and receiving exclusive offers directly from Homefarm on Zalo.”
D’ran Grilled Pork Chain in Ho Chi Minh City also leveraged Zalo Mini App to tackle the challenging marketing costs and discounts for online food platforms while establishing an efficient and convenient online sales channel for its customers. Mr. Nga, the owner of D’ran Grilled Pork, shared that by building a Zalo Mini App as their online sales channel and integrating the Zalo ecosystem for customer care and effective marketing, they achieved a 1.5-fold increase in revenue, doubled their capital efficiency, and, most importantly, a 35% returning customer rate.
Zalo Mini App has proven effective in helping businesses bring their products and services directly to customers. Through personalized care programs and exclusive offers, it increases customer lifetime value and drives sustainable growth.
Zalo Mini App: Convenience for Users, Benefits for Businesses
For users, Zalo Mini App is a convenient extension to the familiar messaging feature on Zalo. These utilities aim to simplify daily life and revolutionize users’ online experiences through quick operations, seamless interactions, and diverse utilities all within a single application—Zalo.
For businesses, the enterprise solutions on Zalo, particularly Zalo Mini App, are increasingly demonstrating their growth potential thanks to their role as an effective bridge between users and enterprises. By providing a healthy environment and abundant resources, Zalo enables businesses to proactively build their brands and directly care for their potential customer base.
Zalo Mini App strives to help businesses optimize costs and achieve sustainable growth by investing in building profound relationships with their customers, who are also Zalo users. As a result, Zalo users receive practical and direct benefits from businesses, creating positive development dynamics for enterprises.
The Holiday Rush: Delivery Companies Gear Up for the Festive Season
As the year-end online shopping frenzy takes over, it’s also the time when shippers enter their busiest “order-fulfillment” season. Behind this seemingly simple and popular job lie stories of resilience and dedication to deliver during this peak season.
Sacombank Celebrates 33rd Anniversary with a Grand Customer Appreciation Gesture Worth Over 33 Billion VND
From December 9 to December 31, 2024, Sacombank is celebrating its 33rd anniversary (December 21, 1991 – December 21, 2024) with a special promotion, “Golden Birthday Celebration – A Month of Appreciation.” This promotion offers a total prize pool of over VND 33 billion as a token of gratitude to all its valued customers for their trust and loyalty over the years.
“Saigon Co.op Gears Up for the 2025 Lunar New Year with a Well-Stocked Inventory”
To curb price hikes during the year-end shopping season, Saigon Co.op proactively commenced stockpiling essential goods back in mid-2024.
Shein and Temu Take on the World’s Hundred-Billion-Dollar ‘Gold Mine’: A Strategic Move into the Apparel and Footwear Industry with Skyrocketing Sales
Temu and Shein are going head-to-head in a race within the lucrative $108.7 billion apparel industry in 2023.
Preparing Sufficient Land Reserves for Logistics and E-Commerce
Savills Vietnam has observed a boom in e-commerce and logistics, which has led to a surge in demand for warehouses and industrial properties. This sector is poised for significant growth in the coming years, and the company foresees vast potential for development in the real estate market to cater to these industries.
