The State of Affiliate Marketing 2025: An In-Depth Analysis by ACCESSTRADE Vietnam

Affiliate Marketing has cemented its newfound status, becoming an integral part of multi-channel marketing strategies, adopted by numerous businesses, big and small. It is a method that not only focuses on the latter stages of the sales funnel but also contributes to the growth of advertising spend, especially in the 2025-2026 period.

An Overview of the Affiliate Marketing Report 2025

The Affiliate Marketing Report 2025 is the result of a close collaboration between Accesstrade Vietnam and leading experts in the field of Affiliate Marketing. The report offers insightful analyses and a comprehensive outlook on the market, highlighting prominent trends, opportunities, and challenges that businesses should consider when formulating effective strategies for the upcoming period.

This report serves as a companion for business owners, managers, and individuals alike, aiding them in making strategic decisions regarding marketing and sales for the current year.

What Makes the Affiliate Marketing Report 2025 Useful?

With the Affiliate Marketing Report 2025 in hand, you will embark on an exciting journey through four captivating destinations. These include: A market overview of Affiliate Marketing in 2024; Consumer behavior and trends shaping the behavior of Vietnamese consumers in 2024; Digital Transformation Market: the inevitable global trend in 2025; Insights from industry leaders.

At the first destination, we will delve into the impressive growth figures of the global Affiliate Marketing industry and the Asia-Pacific region, as well as the Vietnamese market in particular, for the year 2024.

According to Statista’s report (updated October 2024), Vietnam’s total e-commerce revenue reached 13.9 billion USD in 2024, with a compound annual growth rate (CAGR) of 11.21% from 2024-2029, projecting a total value of 23.65 billion USD by 2029.

On major e-commerce platforms, Affiliate Marketing currently accounts for approximately 30% of Shopee’s total sales. For sellers/shops on these platforms, revenue from Affiliate Marketing also makes up around 30%, on par with Livestream and in-platform advertising. For brands, sales from affiliates contribute 10% of their total revenue, a significant increase from 4% in 2023.

At the second destination, the Affiliate Marketing Report 2025 will provide you with detailed information on five prominent consumer behaviors and trends in Vietnam over the past year. These include shopping in-store and online, the demand for personalization and sustainability, the application of Artificial Intelligence (AI) in the shopping experience, trust and value perception in purchasing decisions, and lastly, the power of social media platforms in the digital age.

Vietnamese consumers are increasingly environmentally and health-conscious, driving the trends of personalization and sustainability in shopping. A significant 74% are willing to pay more for recycled or sustainably certified products. This trend is not limited to consumer goods but has also spread to the financial sector, with QR code payments growing impressively by 892.95%.

72% of Vietnamese consumers trust reviews from KOLs/KOCs, indicating that trust in credible information is a crucial factor in marketing. The 2024 Shoppertainment report by TikTok reveals that consumers in Vietnam, Thailand, and South Korea trust reviews from creative communities on TikTok more than traditional advertisements.

Our third destination unveils the concept of the Digital Transformation Market, deemed the inevitable global trend for 2025. Key takeaways include: The power of user-generated content (UGC); Leveraging new social media platforms to boost sales; Personalized marketing solutions for diverse customer segments through Big Data and AI-optimized conversions; The strength of Livestream selling in Vietnam, in collaboration with KOLs/KOCs/KOS; Data-Driven Decision Making; Developing a dedicated Affiliate Program for your business; Expanding flexible payment options.

Notably, this section delves into a series of detailed and practical case studies from renowned brands such as VinGroup, Haidilao, and Yody, offering valuable lessons for your business.

Lastly, we present insights from industry leaders, shedding light on market dynamics and introducing the latest growth strategies to address evolving consumer behaviors.

How Can Businesses Utilize the Affiliate Marketing Report 2025?

Designed, edited, and tailored for various audiences interested in affiliate marketing, the Affiliate Marketing Report 2025 is especially beneficial for those managing and operating businesses of diverse models and scales. It caters not only to leaders but also serves as a reference for personnel in sales and marketing departments.

With insights from the Affiliate Marketing Report 2025, managers can: Grasp the broader context of the affiliate market in Vietnam and worldwide; Stay updated on user behaviors and a host of trends related to the Digital Transformation Market; Formulate effective sales and marketing strategies for the upcoming year; Plan and allocate budgets and human resources for sales and marketing functions efficiently and optimally.

For personnel in sales and marketing departments, the report offers: A clear vision and plan for their work; Guidance on maximizing marketing budget efficiency; Awareness of new trends and the ability to choose appropriate options for their products and tasks; Valuable lessons for sales and marketing plans derived from extensive case studies.

Download the full and detailed Affiliate Marketing Report 2024 here!