The Ultimate Shopping Experience: Aeon Mall and the Billion-Dollar Boulevard Transforming the Heart of Thanh

After a hot growth phase in 2020-2021 followed by a lull, the Thanh Hoa real estate market is witnessing a recovery, especially in the area around the city’s administrative center and along the Nam Song Ma Avenue, as a series of large-scale infrastructure projects are being aggressively implemented.

Specifically, recently, the People’s Committee of Thanh Hoa city has approved the investment policy for the second phase of the Nam Song Ma Avenue project, which will extend from Hoang Long Bridge to the end of Dong Hai ward. According to the plan, this avenue will be expanded to a width of 67 meters, becoming a vital transportation artery for the province, reducing the travel time from the new center of Thanh Hoa city to Sam Son to just a convenient 10-minute drive.

Accompanying this billion-dollar avenue, AEONMALL Vietnam recently held a groundbreaking ceremony for its 8th commercial center project in Vietnam – “AEON MALL Thanh Hoa”. The project, with a total investment of VND 4,157 billion, aims to open in the second half of 2026. The AEON MALL Thanh Hoa commercial center will have a total area of 10.5 hectares and a construction floor area of 120,000 m2, with 52,000 m2 of leasable space.

With the rapid development of infrastructure, the Nam Song Ma Avenue has been attracting major investors. A series of projects have already been completed at the beginning of the avenue, such as Vinhomes Star City by Vin Group with an area of 147.5 hectares, Sun Sam Son by Sun Group, Eurowindow Garden City Thanh Hoa by Eurowindow Holdings, a project by the Central Construction Corporation, and Big C commercial center…

In addition, several large-scale projects are currently under construction, including the Central Riverside project with an area of over 15.6 hectares at the forefront of the Nam Song Ma Avenue. The shophouses, townhouses, and villas in this project are ready for handover and red book issuance, attracting strong interest from buyers with a sudden increase in transactions since the beginning of 2025. To welcome investors after the Tet holiday, the investor will open sales for the project on February 23, 2025, at the Central Thanh Hoa Hotel.

Mr. Vu Xuan Loc, Sales Director of Taseco Land, shared: “Since the end of 2024, there has been a sudden surge in the number of customers interested in the project due to the high real estate prices in Hanoi, causing capital to flow into potential markets like Thanh Hoa. Meanwhile, the new land price frame for 2025, with a significant increase, will drive investors’ attention to older projects. Furthermore, the upcoming expansion of Nam Song Ma Avenue and the construction of dozens of adjacent apartment buildings will transform this area into the most bustling place in Thanh Hoa in the future.”

Commenting on the prospects of the Thanh Hoa real estate market, Mr. Nguyen Van Dinh, Chairman of the Vietnam Real Estate Brokers Association, said that with the new land price frame taking effect, the market will enter a new phase, and the price level of real estate products will increase. Investing at this time will give investors the opportunity to choose from legally complete products at more suitable prices.

“Thanh Hoa is one of the potential markets, especially the city center area near the administrative center and along the Nam Song Ma Avenue. This area will be one of the most bustling and potential growth areas in the Thanh Hoa real estate market in the future,” said Mr. Dinh.

Observing the reality, the center of Nam Song Ma Avenue has a vast land fund, which is currently agricultural land, but most of the land here has been targeted by “big players” for future urban expansion plans. Currently, the People’s Committee of Thanh Hoa city also has plans to “light up” this avenue with high-end projects at both ends, close to the central administrative, economic, shopping, and dining areas. To seize the potential of this avenue, many investors are starting to seek out opportunities while real estate prices are still at the starting point.