Unlocking the Power of CASA: Unveiling Opportunities for Your Money

CASA recovery by the end of 2024

Figures from VietstockFinance show that as of December 31, 2024, the total customer deposits at 27 banks were nearly VND 11,140 trillion, up 13% from the beginning of the year. Of which, the total non-term deposits (CASA) were more than VND 2,420 trillion, up 16% from the beginning of the year.

19/27 banks recovered CASA compared to the beginning of the year, with an average growth rate of 27%; among them, SeABank (SSB) increased the most (doubled), followed by NCB (NVB, +98%), and OCB (+36%).

On the contrary, banks that recorded a decrease in CASA with an average rate of 15% include Vietbank (VBB, -38%), Bac A Bank (BAB, -33%), and VieABank (VAB, -15%).

However, the highest CASA still belongs to the state-owned group with Vietcombank (VCB, VND 529,738 billion, +15%), VietinBank (CTG, VND 383,112 billion, +23%), and BIDV (VND 380,294 billion, +14%).

MB (MBB) continues to lead the private group (VND 271,580 billion, +26%), followed by Techcombank (TCB, VND 191,720 billion, +11%) and ACB (VND 118,184 billion, +14%).

Improved CASA ratio: idle money or unattractive market?

As of the end of Q4/2024, 14/27 banks had a lower CASA ratio compared to the beginning of the year; but compared to the end of Q3, 22 banks improved this ratio.

MBB leads the banking system in terms of CASA ratio, reaching 38.03%, although slightly lower than at the beginning of the year. This is followed by TCB with 35.94%, third is VCB (34.97%), and fourth is MSB (24.92%).

Explaining the growth in the CASA ratio, a representative of Techcombank said that breakthrough data-based solutions such as Auto Profit, the Loyalty Program (Techcombank Rewards), and new features for retailers have contributed to a 27% increase in non-term deposit balances (CASA) in 2024.

Meanwhile, a representative of MSB shared that the contribution ratio of CASA is relatively balanced between individual, SME, and large corporate segments in the bank’s total non-term deposits. Among them, the main segment contributed about VND 27,000 billion in CASA.

The CASA volume at banks increased by up to 16% compared to the beginning of the year, reflecting a huge amount of money “lying” in the financial system. This is a positive signal for bank liquidity, but at the same time, it also raises the question of why this money is not flowing into investments.

Last year, the financial market went through a volatile period. Traditional investment channels such as gold, real estate, corporate bonds, or securities, which used to be attractive destinations for idle money, faced many challenges.

In this context, idle money flowed into banks as a safe haven, waiting for clearer investment opportunities. Especially, many banks have launched attractive preferential policies for non-term deposits, creating an incentive to keep CASA money in a waiting state.

Where will the CASA money flow in 2025?

Mr. Nguyen Quang Huy – CEO of Finance and Banking, Nguyen Trai University assesses that the strong growth of CASA is not only a sign of defense. It is also an indicator of a new investment wave that is taking shape. In 2025, when the economy enters a stronger recovery phase, some investment channels can become destinations for this money.

The government is promoting policies to support social housing, creating great opportunities for real buyers. Social housing and affordable housing segments can be the first segments to attract money back.

If Vietnam is officially upgraded to an emerging market in 2025, foreign capital will return strongly, creating a big push for the stock market. This could be a golden time for CASA money to enter.

FDI enterprises continue to expand their investment in Vietnam, creating opportunities for startups and small businesses in the production and service sectors. CASA capital can flow into these potential business models.

The trend of shifting supply chains to Vietnam is opening up great opportunities for industrial real estate and logistics infrastructure. Industrial real estate will also be an attractive investment channel in 2025.

The tourism industry after the pandemic is regaining its growth momentum. Money can flow into accommodation, resort, and entertainment service business models…

In general, 2025 will be an important time to observe the shift of CASA capital. When clearer opportunities arise, CASA money will no longer “sleep” in banks but will flow into truly potential fields.

Cat Lam

– 08:00 17/02/2025

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