Queues for viewing, “competing” for a home purchase
Today’s modern homebuyers’ taste when choosing an apartment is not only for living but also for investing in the environment, landscape, and community relationships. This has led to a continued increase in demand for premium apartments, even amidst market fluctuations.
This was evident on March 3, 5, and 7, 2025, when approximately 1,300 interested customers visited the show flat launch event of The Charm An Hung project daily, with 165 successful purchases, at the event held by An Hung Urban Investment Joint Stock Company, the investor, on the frontage of Nguyen Thanh Binh Street, La Khe Ward, Ha Dong District, Hanoi.
The show flat launch event of The Charm An Hung project by An Hung Urban Investment JSC, the investor, on the frontage of Nguyen Thanh Binh Street, La Khe Ward, Ha Dong District, Hanoi.
These events have made a significant impact on the Hanoi condominium market, which was previously considered to be slowing down due to overheating, with a scarce new supply and high price levels.
In reality, the overwhelming interest in a project can only be explained by the intrinsic values that the real estate products offer, considering factors such as location, amenities, and construction quality, with the most crucial being absolute legal assurance.
The Seven Elements of The Charm An Hung
The popularity of The Charm An Hung can be attributed to seven factors that have been validated by customers.
The first factor is the scarcity of new project launches in Ha Dong district specifically and Hanoi generally, with very few investors opening sales.
The second factor is the project’s 100% legal completion, meeting the requirements of current Vietnamese law. The Hanoi Department of Construction has recognized the project as eligible for sale, and the sale and purchase contracts have been registered with the Hanoi Department of Industry and Trade.
The third factor is the timing of the sale. The project had already topped out a year before the launch (on March 26, 2024), while most investors typically sell when only the foundation of the project is completed.
The fourth factor is the well-designed apartment layout, with each floor having only 11 units ranging from 54 sq. m. to 96 sq. m. The corridors are spacious at 1.8 meters wide, and notably, no apartment is adjacent to the elevator.
The fifth factor is the completion of the project’s structure and topping out, allowing customers to directly observe the construction quality.
Reception and Lobby area of The Charm An Hung project (rendered image)
The sixth factor, as evaluated by visiting customers, is the investor’s attention to detail in completing the show flat on the fifth floor of The Charm An Hung. This includes thoughtful design, functional space arrangement, and the use of high-quality finishing materials and equipment in the bathrooms and kitchens, satisfying even the most discerning customers.
The seventh factor is the investor’s aim to change the mindset of customers intending to buy condominiums for living by introducing a new type of apartment called Boutique Home.
Reception and Lobby area of The Charm An Hung project (rendered image)
Corridor area of The Charm An Hung project (rendered image)
Boutique Home is an evolution of the highly successful The Charm Boutique Hotel concept in the United Kingdom. An Hung is one of the first investors to bring this style to Hanoi, with the ambition to offer not just a condominium but a hotel-like apartment experience with The Charm An Hung.
In conclusion, the seven elements, encompassing “heaven’s time, geographical advantage, and human harmony,” may explain the immense popularity of The Charm An Hung.
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