In 2024, the company’s leadership introduced a strategic development plan centered on the Project Developer model, leading to a rebranding from Victory Capital to Victory Group – establishing a corporate identity. With “Victory” as the overarching brand, four subsidiary brands were created: Victory Homes, specializing in real estate investment and development; VictoryCons, a top 10 construction contractor in the market; Victory Consulting, offering design, project management, and supervision consulting services; and Victory Asset, focused on investing in and operating rental properties and building management.

Victory Group, as a Project Developer, has implemented the D-B-F-S solution with a “formula” that has proven to be efficient and effective. This is evident from the large-scale contracts and ongoing projects. A notable example is the September 2024 agreement between Victory Group’s subsidiary, Victory DBFS, and TC Tower for the comprehensive development of a nearly 1-hectare site in Tan Phu District, Ho Chi Minh City. Another significant project is the luxury apartment complex, Cara Riverpark, developed by Cara Group in Can Tho City, where the construction recently reached a milestone with the roof-sealing ceremony, signifying the project’s progress toward delivery.

The 1-hectare site in Ho Chi Minh City is part of Victory Group’s strategic development plan for the period 2025-2029.

Integrated Solution, Streamlined and Optimized Process

The D-B-F-S solution commences with land acquisition and project feasibility, involving market research, product evaluation, and target audience identification. This is followed by product design tailored to the specific segment and market preferences. Victory then handles legal procedures, design management, and quality assurance to ensure superior construction compared to competitors in the same segment.

Upon completing the product development phase, marketing strategies, sales, and customer care services are implemented alongside project management and construction. This integrated approach ensures the final product is delivered to customers. Lastly, Victory continues to manage and operate the building once customers move in.

This comprehensive solution, offered by the Project Developer model, is innovative and advantageous in the market. It caters to the critical needs of investors, from novice to experienced, by providing an optimal solution to transform land into high-yield projects.

Strategic Collaboration – Completing the Model with Marketing and Sales Expertise

On February 28, 2025, Victory Group’s Chairman, Mr. Le Hao, and Mr. Nguyen Truong Son, Chairman of Dat Xanh Services, formalized a strategic partnership. This collaboration marked a significant step for Dat Xanh Services in accessing distribution from the Project Developer model, boosting its growth momentum and solidifying its leading position in the residential real estate distribution market. For Victory Group, the partnership with the reputable Dat Xanh Services completes the model by adding their expertise in marketing and sales. This collaboration promises to generate a diverse and abundant supply of high-quality products in the country’s market in the upcoming period.

Mr. Nguyen Truong Son, Chairman of Dat Xanh Services (left), and Mr. Le Hao, Chairman of Victory Group (right), represent their respective companies in the strategic partnership signing ceremony based on the Project Developer model.

The event was attended by dozens of member units and thousands of employees from both sides. During the service introduction, Mr. Le Hao emphasized the importance of the Project Developer model and the D-B-F-S solution: “We (Victory Group) confidently offer a complete package of services or individual services as per our partners’ requirements. Our comprehensive capabilities in real estate project development enable us to cater to a diverse range of customers, from novice to experienced investors. What sets us apart is our commitment to the ‘3 No’s’ when executing projects: No ownership of the project or the investor’s assets, no profit sharing, and no utilization of the investor’s capital. By collaborating with Victory Group, investors only need suitable land, and they can rest assured that they will retain full control of their project while we provide an exceptional service package, ensuring the project’s output and maximizing their benefits.”

Mr. Le Hao, Chairman of Victory Group, shares insights at the event

The partnership with Dat Xanh Services is the final piece in completing the Project Developer model, which is the key focus of Victory Group’s leadership in the upcoming period.

The leaders of both sides pose for a group photo after the event

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