“Full Throttle” Sales Strategy Kicks Off Q2 of 2025: Is Southern Vietnam’s Real Estate Market About to Heat Up?

“The “Policy Race” in the Apartment Market

After a period of rumors and project kick-offs, the southern real estate businesses (mainly in Binh Duong) officially entered a “race” to launch their products in early Q2/2025. Among them, investors adopted an “all-out” policy approach to stimulate buyer demand and “initiate” the market’s growth cycle.

In a recent sharing, Mr. Nguyen Dinh Truong, CEO of the Japanese Joint Venture (Cosmos Initia, TT Capital, and Koterasu Group), which is preparing for the third sale phase of the TT AVIO project (Di An City, Binh Duong), said that the company is offering a special sales policy: “Own a home by contributing only VND 9 million/month, no loan needed.”

With this policy, within six months, buyers pay 30% of the apartment value (about VND 500-600 million) and sign a sales contract. They then contribute VND 9 million monthly for two years. The joint venture does not require customers to take on debt or bank loans. The VND 9 million/month will be deducted from the total payment for the apartment.

This is considered the most comfortable payment policy in the current market, offered by the Japanese company to homebuyers, especially young people with stable incomes who dream of a new home. With its proximity to Thu Duc City (Ho Chi Minh City), a price of VND 32 million/m2, and luxurious delivery standards, the TT AVIO project still has great potential for price growth in the future.

Similarly, in the same area, the Phu Dong SkyOne project by Phu Dong Group has just announced the policy of “easy home purchase with VND 180 million.” Specifically, for an apartment priced at VND 1.8 billion, buyers only need to pay 10% of the apartment value (equivalent to VND 180 million) when receiving the house. During this time, the investor will support 100% of the interest and principal grace period for 24 months.

A project in Di An (Binh Duong) is also launching a “shocking” sales policy, offering a VND 50 million incentive for each product to customers who successfully register and transact. This amount is directly deducted from the selling price.

Not to be outdone, an apartment project in Thuan An (Binh Duong) is offering a third sale with extended payment incentives. Accordingly, buyers only need to pay 10% (VND 190 million) to sign a sales contract; pay 50% (about VND 1 billion) to move in; and continue paying the remaining amount within 13 months after receiving the handover…

In the South of Ho Chi Minh City, a luxury apartment project preparing for its next sales phase is also “generously” offering a strong sales policy: booking up to VND 50 million, supporting loans up to 70%; a 24-month grace period, and 0% interest for up to 24 months.

Meanwhile, in the West of Ho Chi Minh City, a completed apartment project is supporting buyers with a policy of up to 70% loan value, no interest for 18 months, and no principal payment for 24 months. For customers who do not use the loan package, a 5% discount is applicable.

According to the latest report on the profile and psychology of real estate consumers by Batdongsan.com.vn, the primary real estate market is still the priority for buyers due to financial support from developers. This factor accounts for 54% of the reason why people choose to buy real estate.

Is the Real Estate Market Heading Towards a Brighter Phase?

The real estate market in early 2025 has shown clear signs of recovery, setting the stage for a brighter phase.

The DXS-FERI report on the real estate market movement in February 2025 indicated that investors, brokers, and customers officially entered the “race” from Q2/2025. The market atmosphere was vibrant from the beginning of the year, with active transactions. In the Southern market, the apartment and land plot segments maintained liquidity, especially in areas neighboring Ho Chi Minh City, which continued their “performance” in purchasing power as the price level remained low.

According to this unit, investors are now ready to launch their products to catch the new cycle, boost communication, “rumor,” and kick off numerous new projects nationwide. The return of numerous large and small investors with diverse plans has made the market vibrant.

Brokers are expanding their markets and preparing plans to “ride the wave” of key projects in various regions. Meanwhile, customer psychology has improved significantly after the Tet holiday. The lending rate is currently low and may decrease further following the Prime Minister’s directive (requiring the State Bank to enhance supervision of the implementation of interest rate reduction policies), which is expected to stimulate real estate demand from the population in the coming time.

It can be seen that the market’s most challenging period is over, and a new cycle has emerged. Prices will grow in the context of unchanged supply. Mr. Vo Huynh Tuan Kiet, Director of Residential CBRE Vietnam, highly appreciated the restart of the Southern real estate market in early 2025. According to Mr. Kiet, the real estate market is in a transitional phase to enter a new development cycle. The law is “permeating” the market, and the housing needs of the people remain significant. Transportation infrastructure is also being invested in, which are factors driving the real estate market’s development.

According to CBRE, there will be an improvement in the apartment supply in the coming time. Specifically, Ho Chi Minh City is expected to welcome 9,000 – 9,500 apartments (compared to over 5,000 products in 2024). Hanoi will maintain a supply of over 31,000 products in 2025. At the same time, the markets adjacent to Ho Chi Minh City and Hanoi will introduce a large number of products. Thus, the supply in 2025 will change positively compared to 2024.

However, according to CBRE experts, besides positive factors, the market still faces certain challenges. Specifically, many projects are still in the process of resolving legal and planning issues to restart. This somewhat limits the market’s supply, especially in Ho Chi Minh City. The imbalance in product sources is also a concern, as most products on the market are in the luxury segment, lacking affordable options for the majority.