The Ultimate Unveiling: Discover the Pinnacle of Japanese Technological Excellence with Thiên Long’s Revolutionary Launch

Hoshi, meaning “bright star” in Japanese, also sounds like “I want this” in Vietnamese, reflecting Thien Long’s ambition to create breakthrough products that deliver superior experiences to Vietnamese consumers. The launch of Hoshi marks Thien Long’s effort to infuse Japanese technological excellence into product development, opening doors for Vietnamese stationery to approach premium products in the international market.

Japanese Technological Excellence from Design to Functionality

Thien Long has been collaborating with Japanese partners for about two decades and officially developed Hoshi in the last two years when the partnership matured with mutual understanding and trust.

The uniqueness of Hoshi lies in its combination of sophisticated, minimalist Japanese-style design with advanced technologies integrated within the products. The minimalist design style characteristic of the Japanese is the highlight that sets Hoshi apart, attracting users’ attention. Moreover, Hoshi provides a secure grip and a lightweight feel while meeting stringent requirements for ink quality and pen mechanism.

Thien Long has closely collaborated with Japanese partners and experts to research and experiment with new technologies to optimize the user experience. This resulted in the birth of the premium gel pen line, Hoshi, featuring quick-drying, water-resistant ink technology for sharp writing and reduced smudging when writing fast, protecting important documents in case of water spills. This is a huge advantage for those who take many notes or frequently use pens for contract signings.

Additionally, Hoshi boasts an exclusive Japanese-standard pen lock mechanism. The product automatically locks the pen tip when clipped (e.g., to a file or shirt pocket) in a retracted state, preventing ink leakage when there is pressure on the push button. In contrast, regular pens’ tips protrude when there is pressure on the button while clipped.

Furthermore, Thien Long demonstrates its comprehensive investment by applying Japanese technology to the Hoshi highlighter pen line, offering superior benefits and optimizing customer experiences: The highlighter pen Hoshi HL-018/HS features improved ink that minimizes bleed-through, even on thin paper, eliminating the annoyance often experienced when marking books or notebooks. The oil-based marker pens PM-019/HS and PM-021/HS have enhanced adhesion, sticking firmly even on challenging surfaces like tape and oily surfaces, which standard products cannot achieve. Lastly, the whiteboard marker pen WB-025/HS features a high-quality tip imported from Japan, ensuring smooth writing without producing an irritating squeaking sound.

Brand Elevation Strategy – Clear Direction for Premium Product Segment

The introduction of the Hoshi collection is not merely a step forward in product innovation but also a clear reflection of Thien Long’s long-term strategy: evolving from a brand known for its affordable products to one that can compete in the premium price segment.

Over four decades of development, Thien Long has established a solid manufacturing foundation, dominating the domestic market and exporting to numerous countries. However, to stand out in an increasingly competitive market, the company must focus on quality and user experience rather than solely relying on low-cost advantages.

Hoshi is a testament to this strategic move. Instead of merely optimizing production costs to maintain low prices, Thien Long proactively invests in technology, international cooperation, and product standard elevation. This shift will enable the company to expand its market reach, target higher-end customers, and contribute to enhancing the value of Vietnamese brands in the global stationery landscape.

Increasing prices by adding value to products is a challenging yet opportunistic direction. With Hoshi, consumers not only acquire an ordinary pen but also experience Japanese technological excellence, from the durability of the pen tip to the sharpness of the writing and aesthetically pleasing design. This key factor helps Thien Long build trust and loyalty among customers, simultaneously creating new growth potential for the future.

Are High-Priced Products the Future of Vietnam’s Stationery Industry?

Previously, the domestic market was predominantly influenced by mid-range and low-priced pen lines, focusing primarily on convenience and economy. However, with the advent of groundbreaking products like Hoshi, Thien Long is pioneering a new trend, elevating product value, and consumers stand to benefit the most.

By merging a robust manufacturing foundation, nearly half a century of experience, and advanced Japanese technology, Thien Long demonstrates that Vietnamese enterprises can create premium products on par with international brands.

Hoshi is a clear demonstration that when a company dares to change and invest in quality, the payoff is not just a better product but also a more premium experience for consumers. This is the path to elevating Vietnamese brands in the context of global integration and competition!