The Power of Vinamilk: Nurturing 90% of Vietnamese Households.

At the event “Vietnam National Brand Forum 2025” organized by the Trade Promotion Agency (Ministry of Industry and Trade), Mr. Nguyen Quang Tri, Executive Director of Marketing of Vietnam Dairy Products Joint Stock Company (Vinamilk), shared practical experiences in innovation in building the national brand.

Mr. Nguyen Quang Tri said that Vinamilk was established in 1976. In nearly 49 years of formation and development, the brand has continuously expanded its production scale, improved quality, and promoted exports. Currently, Vinamilk owns 14 factories in Vietnam, 3 production units and offices abroad, and a distribution system spanning over 250,000 retail outlets in the country, with products available in nearly 60 countries and territories.

According to Mr. Tri, the key to achieving these accomplishments was comprehensive innovation and constantly raising the bar in all activities. “We have continuously raised the bar across the entire value chain – from raw materials, production, to products and services. It has been a process of innovation throughout nearly half a century,” he said.

However, innovation at Vinamilk is not just about product innovation. For this enterprise, innovation is a systemic way of thinking, involving a change in market approach, technology governance, and especially, understanding consumers.

“Innovation is not just about launching new products. For us, innovation is a mindset – from the way we listen to consumers, to the way we operate our supply chain and develop our brand,” Mr. Tri shared.

The Executive Director of Marketing at Vinamilk also said that one of Vinamilk’s greatest prides is its close connection with Vietnamese consumers. Citing a recent survey, Mr. Tri said: “Out of 10 Vietnamese households, nine are using at least one Vinamilk product.”

According to him, this is evidence of the strong trust that domestic consumers have in the brand – and it is also the driving force for Vinamilk to continuously upgrade the quality and innovate in each product line.

With a sustainable development strategy, Vinamilk also promotes the application of technology and ESG (Environment – Society – Governance) management in its business activities, gradually realizing its commitment to environmental protection and enhancing community values.

Not stopping at the domestic market, Vinamilk has been gradually asserting itself in the international market. The enterprise is present in major markets such as the US, Japan, South Korea, the Middle East, and Southeast Asia. Factories in the US, New Zealand, Cambodia, and Laos are helping Vinamilk expand its global production, enhance its competitiveness, and improve its ability to respond to the market more quickly.

“Vietnam is entering a new phase of economic integration. For Vietnamese brands to stand out in the world market, we need to think globally but act locally. Vinamilk understands that to go far, we must have a strong foundation,” Mr. Tri analyzed.

He also emphasized that a strong brand is not just a brand with a large market share but also one that is responsible to society.

“We understand that a strong brand is not just about having a large market share, but also about sustainability in the values it brings to society. And we choose this direction to affirm that Vinamilk is not only a national brand but also a brand for the community.”

With strategic steps in this new era, Vinamilk continues to aim to become an international nutrition company, pioneering innovation and contributing to bringing Vietnamese brands to new heights.

“As domestic consumers are increasingly demanding, it is a good sign – an opportunity for us to continue to innovate, raise the bar, and demonstrate the spirit of the Vietnamese brand. And we believe that Vinamilk’s journey ahead will not only be the story of a business but also the pride of the Vietnamese,” said Mr. Nguyen Quang Tri.