According to the latest report from the Statistics Bureau, an estimated total of 56,563 new automobiles, including domestically produced and imported vehicles, were added to the Vietnamese market in April, an increase of approximately 4.8% from March (53,960 units).
Of these, the domestic automobile production and assembly output in April is estimated at 39,500 units, up 3.7% from March (38,100 units) and a significant 60.0% increase from April 2024. This was the month with the highest automobile production volume in the first four months of 2025.
Cumulatively, from the beginning of 2025 until now, domestic automobile manufacturers have produced an estimated total of 147,300 units, a substantial 76.9% increase compared to the same period in 2024. This high production volume reflects the significant efforts made by domestic automobile manufacturers right from the start of 2025.
Imported automobiles also witnessed a notable increase, with 17,063 vehicles imported, amounting to a trade value of 423 million USD. This represents a 7.6% increase in volume and a considerable 28.2% surge in value compared to the previous month. These figures also indicate a 47.7% rise in volume and a 65.4% jump in value year-on-year.
Accumulated over the first four months of 2025, an estimated 63,520 automobiles have been imported completely built-up into Vietnam, with a value of approximately 1.4 billion USD. This reflects a 45.2% increase in volume and a 50.7% rise in value compared to the same period in 2024.
Domestic and imported automobile production volumes both witness significant increases.
With a continuous influx of new vehicles into the market and a substantial inventory of last year’s models, a range of car models have seen significant price reductions in May. Toyota is offering support with registration fees, free body insurance, and preferential interest rates on loans for the Vios, Veloz Cross, Avanza Premio, Yaris Cross, and Corolla Cross models.
Honda is also offering a 50% discount on registration fees and a year of free Honda brand insurance for the City and BR-V G models.
In May 2025, Subaru is offering substantial discounts of 170-230 million VND on the 2024 (VIN 2024) Forester.
The Haval H6, with a 2023 VIN, is being offered with a significant discount of up to 200 million VND, bringing the price of this hybrid model down to approximately 786 million VND.
Ford Territory is also seeing discounts of 70 million VND across all versions, including the 2025 VIN, at many dealerships.
All versions of the CX-5 are being offered with direct discounts of 50-60 million VND.
Mitsubishi is also joining the price reduction trend in May, offering registration fee support for most of its distributed models.
Notably, the Mitsubishi Xforce, priced at 599-705 million VND, is being offered with a 50% registration fee support for all versions. The Attrage MT (VIN 2024) with a manual transmission receives the most significant benefit, with a registration fee support of up to 100%, saving customers up to 38 million VND.
The Kia Sonet, a South Korean-made vehicle, has also reduced its price by 20 million VND to 500 million VND. Similarly, the Ford Territory has seen a price drop of up to 70 million VND, now priced at approximately 650 million VND.
In the premium segment, Volkswagen has reduced the price of some Teramont models by over 500 million VND, now priced at 1.99-2.1 billion VND, depending on the version. The Tiguan has also seen a price reduction of 150 million VND, now priced at 1.45 billion VND. Volkswagen’s billion-dollar models, the Santafe and Palisade, have also seen price cuts of 120-140 million VND.
The Auto Industry Drives Forward with Attractive Deals During the Ghost Month
Offering incentives and discounts is a common strategy employed by automotive brands during challenging market conditions.
Mitsui & Co.’s Top Executive Visits Tasco: Kicking Off Concrete Collaboration Plans Post-Strategic Shareholding in Tasco Auto
On September 10, 2024, Mr. Tatsuo Yasunaga, Chairman of Mitsui & Co (“Mitsui”), a leading Japanese trading and investment company with a global presence in 60 countries, paid a visit to Tasco Auto in Hanoi. Mitsui has recently become a strategic shareholder of Tasco Auto.
The Ultimate Guide to the Top 10 Private Sector Conglomerates Contributing to Vietnam’s Economy: Unveiling Surprising Commonalities
The top three performing enterprises, with their exceptional tax contributions, are all key players in the automotive industry. These enterprises are currently the largest private automotive companies in Vietnam, despite their diverse business portfolios.
The Ultimate August Automotive Extravaganza: A Showcase of SUV, MPV, and Sedan Excellence, with a Chinese Twist.
After July, the Vietnamese automotive market will continue to witness an influx of Chinese car models, including the debut of a brand new brand.
