Services
This occasion also marks the grand opening of Vlasta – Sam Son’s private 1km beach with a plethora of exciting activities. As a newly-operated international seafront resort, located just a 10-minute drive from Sam Son’s city center, Vlasta – Sam Son offers a wholly novel experience for those seeking something unique: a space private enough for healing amidst expansive nature, yet vibrant with an all-in-one complex of conveniences, a commercial street for shopping and rare entertainment.
 Thousands of visitors flocked to the seaside square during the Flavour to the Flow night, inaugurating summer in Sam Son.
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Numerous fascinating activities took place during the holiday
With the advantage of possessing a private 1km beachfront, Vlasta – Sam Son has become the ideal venue for vibrant summer events, and the Ice-Cream Fest is the inaugural festival of a series of recreational activities along the Vlasta – Sam Son coastline.
 Families enjoyed an impressive holiday with the Ice-Cream Festival
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From early morning, thousands gathered at the central square to check in, tour, and indulge in ice cream. The presence of renowned ice cream brands such as GioiA Gelati, Kovamara, Merino, and Aice transformed the festival into a chilly paradise for sweet-toothed enthusiasts.
Not only were guests treated to enticing ice creams from famous brands, but they also participated in numerous outdoor recreational activities. Children enjoyed their dedicated space with entertaining games like plush toy grabbing and blind box grabbing, while their parents relished relaxing moments on the beach with refreshing ice cream.
 Outdoor games attracted the enthusiastic participation of children
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Especially, the Ice-Cream Fest also recreated the carnival atmosphere of international street festivals with mascot parades and stilt performances, offering a striking visual spectacle.
The mascot parades and stilt performances at the Ice-Cream Fest evoked the summer carnival atmosphere of famous seaside cities worldwide.
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In addition to daytime recreational activities, guests attended a magnificent musical event on the beachfront, featuring renowned artists such as Ngo Lan Huong and Hoang Ton. A colorful music feast ignited the festival vibe at Vlasta – Sam Son.
The grand concert at Vlasta – Sam Son had youngsters enthralled.
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New Attractive Resort and Entertainment Center in Southern Sam Son
According to the Organizing Committee, more than 10,000 locals and tourists visited and experienced the Ice-Cream Fest within just 2 days, marking an impressive debut for Vlasta – Sam Son.
Located in Southern Sam Son, just over 2 hours’ drive from Hanoi, Vlasta – Sam Son is a newly-exploited international seafront resort complex, designed to cater to the tastes of modern travelers. Making its first appearance in Sam Son, the Lasong Hotel & Villas by The Unlimited Collection offers 5-star international standard accommodations with a plethora of amenities such as the La Bong Spa, the Korean-style Sauna Jjim Jil Bang, an indoor swimming pool, and more, attracting tourists from far and wide.
The seaside boulevard and 1km-long walking street, connecting the central square and a vibrant array of seasonal amenities, are ready to welcome guests seeking immersive relaxation in the turquoise waters and engaging in captivating beach activities. From camping areas and a mobile bus bar to restaurants and cafes, every convenience here promises an unforgettable vacation.
Following the Ice-Cream Fest, Vlasta – Sam Son promises to keep the summer heat ablaze with a series of upcoming culinary, musical, and outdoor events.
Learn more about Vlasta – Sam Son and its upcoming events at:
https://www.facebook.com/vpi.vlasta.samson
– 11:55 05/07/2025
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