The Southern real estate market witnessed a significant drop in supply in Q1 2025, with a near 60% decrease and no new project launches. The limited supply also led to a dip in demand. According to DXS-FERI, the most sold property type during this period was apartments in Binh Duong. Prices remained stable, with slight increases in certain segments.
DKRA Consulting reported a 56% increase in demand for apartments in Ho Chi Minh City and its vicinity compared to the same period last year. Notably, Binh Duong surpassed Ho Chi Minh City, accounting for 43.6% of primary consumption in Q1, following the news of its merger with Ho Chi Minh City.
According to DKRA’s report for Q1, the highest primary price in Binh Duong reached VND 60 million per square meter, while the lowest was VND 28 million per square meter, representing a 2-5% increase, with some projects seeing a rise of 5-11% compared to the end of 2024.
A survey revealed that new developments in Binh Duong are not necessarily affordable, with price levels comparable to luxury apartments in Ho Chi Minh City. For instance, CapitaLand introduced Orchard Heights in the Sycamore urban area, Thu Dau Mot, with prices ranging from VND 50-55 million per unit, translating to a minimum of nearly VND 3.8 billion.
In Thuan An, the Emerald 68 apartment project offers units starting from VND 2.3 billion (VND 65 million per square meter). La Pura, previously known as Astral City and developed by Phat Dat, announced prices of VND 46 million per square meter, with the lowest-priced unit costing approximately VND 2.2 billion.
In Di An, Green Tower by TBS Group is expected to launch with prices ranging from VND 68-70 million per square meter, resulting in a minimum unit price of nearly VND 2.4 billion.
Phu Dong Sky One, a project by Phu Dong Group, released a price list in early May, starting at nearly VND 1.6 billion for a one-bedroom unit, reflecting a nearly 15% increase compared to a year ago.
Near Vincom Di An, at the beginning of Q2, the TT AVIO apartment project by the Japanese joint venture Cosmos Initia, TT Capital, and Koterasu entered the market with competitive prices of only VND 32 million per square meter. According to some brokers, amidst the release of new projects in Binh Duong, TT AVIO stands out for its attractive pricing and convenient payment methods in the context of the “price storm.”
In addition to its competitive pricing, TT AVIO apartments offer appealing payment policies. Buyers only need to pay 30% of the apartment value to sign the purchase contract, followed by a comfortable installment of VND 9 million per month for two years until the handover, without worrying about bank loans. After receiving the apartment, buyers pay an additional 55% of the apartment value.
If buyers don’t have sufficient savings, the joint venture’s partner bank will provide a loan to facilitate the payment. With this bank loan, buyers only need to contribute VND 9 million per month for five years. For commercial and service apartments with optimized areas, prices start at an attractive VND 1.1 billion per unit, including high-quality furnishings.
TT AVIO project by the Japanese joint venture Cosmos Initia, TT Capital, and Koterasu Group
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Mr. Nguyen Dinh Truong, CEO of the Japanese joint venture, shared that in the context of rising real estate prices, it is increasingly challenging for young people and young families to become homeowners. Therefore, by offering convenient payment options, the joint venture aims to support young individuals with modest initial savings in their journey to finding a home. At the same time, this approach also benefits investors by boosting profit margins with lower initial capital requirements.
According to batdongsan.com.vn’s expert, the Binh Duong apartment market offers attractive and accessible price levels, making it suitable for both owner-occupiers and investors. Moreover, with the robust development of industrial parks and the influx of experts and workers, the demand for rental housing remains high, especially in areas close to Ho Chi Minh City, such as Thuan An and Di An. A series of new projects, ranging from mid-range to high-end segments and featuring modern amenities, cater to diverse needs.
Commercial and service apartments (TMDV) at TT AVIO offer a convenient payment plan of VND 6 million per month for seven consecutive years, without the need for loans until the handover. For investors, a modest initial investment of approximately 30% followed by monthly payments of VND 6 million can lead to profitable returns through resale after 1-2 years. In the context of rising real estate prices, low initial investment has the potential to yield significant returns.
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Analyzing data from batdongsan.com.vn over the past decade reveals a stable growth trend in apartment prices in Binh Duong, with an impressive increase of about 112%. This growth is attributed to improved transport infrastructure, rapid urbanization, and a significant rise in housing demand from migrant workers and individuals relocating from Ho Chi Minh City.
Looking ahead, Mr. Neil MacGregor, Managing Director of Savills Vietnam, foresees the real estate market entering a new growth cycle, driven by administrative reforms and infrastructure investments. The implementation of the amended Land Law, Housing Law, and Real Estate Business Law since August 2024 has streamlined approval processes and safeguarded investors’ rights. Additionally, the restructuring of administrative units, including province-city mergers, will enable synchronized planning, infrastructure upgrades, and the creation of more attractive investment environments, ultimately enhancing land values and supporting balanced urban and rural development.
“Affordable housing is also a key focus, with support from mechanisms promoting public-private partnerships and comprehensive development,” Savills Vietnam’s representative added.
With ongoing policy adjustments and development orientations, the Binh Duong real estate market is entering a new phase with high growth expectations. However, the current supply dynamics present a challenge for those seeking housing with a budget of around VND 2 billion, as there is a noticeable shift towards higher segments. Therefore, the availability of reasonably priced projects with flexible payment terms is crucial to balancing the market and providing homeownership opportunities for buyers with limited savings, especially as Binh Duong prepares for its urbanization journey and integration with Ho Chi Minh City.
– 13:51 05/07/2025
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