The event, which attracted over 500 customers, agents, and partners from the Northern region, showcased the significant appeal of a domestic brand that is steadily positioning itself as a leader in Vietnam’s steel and iron industry.
The highlight of the program was the large-scale “Factory tour” activity, which took all the guests on a direct tour of the Poshaco steel plant in Hung Yen. This is the first time in the North that a steel brand has organized a factory tour on such a large scale, with up to 500 partners, something that seemed only possible for multinational corporations.
The program’s standout feature was the journey to experience the Poshaco factory firsthand – a rare opportunity with hundreds of partners exploring the modern production process together. This is the first time a Vietnamese company has organized an international-standard “Factory tour” in the North, demonstrating transparency and confidence in its production capabilities.
IMPRINT OF TECHNOLOGY FROM VIETNAMESE INTELLECT
At the event, Poshaco introduced for the first time the Glmag coating technology – a three-component alloy of Aluminum-Zinc-Magnesium, researched and developed by the group’s own team of engineers. This advanced technology is popular in many developed industrial countries due to its superior ability to protect the steel base from corrosion, oxidation, and harsh environmental impacts.
Speaking at the event, Ms. Dao Thuy Hang, CEO of Poshaco Group, affirmed: “Glmag is not just a technology; it is the result of a long journey of dedication and the affirmation that Vietnamese people can master core technology in the construction materials industry – something that not many Vietnamese businesses persist in and pursue. And Poshaco has mastered this core technology to elevate the Vietnamese brand.”

The Glmag technology has been comprehensively applied to the group’s premium steel lines, especially the strategic product line Kamazn, which is an optimal choice for projects requiring durability, aesthetics, and absolute corrosion resistance.
KAMAZN – A BLEND OF CUTTING-EDGE TECHNOLOGY AND BRAND HERITAGE
Also at the conference, the premium steel line Kamazn was officially introduced as a model of the new generation of products, where technology, materials, and design intersect to create superior solutions for the market.
According to Mr. Dao Ngoc Thanh, Deputy CEO of Poshaco Group: “Kamazn is a product that encompasses all the elements that make it unique: the durable Glmag coating, the premium protective coating from Nippon Paint, and especially the heat reflection capability – ‘cool steel’ – which keeps the structure cooler, saves electricity, and prolongs the service life.”

Kamazn not only excels in functionality but also impresses with its smooth surface, even coating, scratch resistance, and long-lasting color retention. This is Poshaco’s response to the increasingly demanding requirements of the modern construction, architecture, and industrial markets.
The solemn yet intimate atmosphere of the conference testified to the close relationship between Poshaco and its nationwide distribution system.
The agents and distributors were not just guests – they are an essential part of the company’s development journey.

This event is a strong affirmation that Vietnamese people not only consume good products but also create excellent ones with their intellect, passion, and aspirations.
With 30 years of steadfast development, three large-scale factories, modern production lines, and a nationwide network of partners, Poshaco represents not just a brand but also the image of a generation of Vietnamese enterprises that dare to think, dare to act, and dare to break through.
“Self-respect for Vietnamese quality” is not just a pride – it is a promise of a sustainable journey where quality is the root, technology is the foundation, and trust remains unchanged.
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The domestic steel industry witnessed robust growth in the first quarter of 2025, with production and consumption on the rise, fueled by an economic rebound and robust public investment disbursements. However, steel exports faced significant headwinds due to international trade barriers, plunging into a deep decline and presenting fresh challenges for steel companies.
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