Services
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Bien Hoa Consumer successfully raises capital from UOB Venture Management – A strategic step towards IPO, expanding distribution of clean and green products, and developing supply chain finance
Ho Chi Minh City, May 7, 2025, Bien Hoa Consumer Goods Joint Stock Company (Bien Hoa Consumer, BHC), a member of TTC AgriS (AgriS, HOSE: SBT), officially announced that it has successfully raised capital from UOB Venture Management Pte Ltd (UOBVM) with the advisory of Yuanta Securities Vietnam. According to the agreement, UOBVM will hold 12% of the shares and become a major shareholder of BHC. This deal marks an important step in BHC’s development strategy, ushering in a new growth phase towards its IPO plans, while also boosting the distribution of clean and green products in the domestic and international markets. The investment from UOBVM not only demonstrates confidence in BHC’s growth potential but also recognizes the circular trade value chain model operated by AgriS, encompassing the entire process from raw materials, production, exports to trade and consumption. With the raised capital, BHC plans to invest in building a modern food and beverage manufacturing facility, enhancing its production capacity to meet international standards, while also expanding its product portfolio, especially in natural nutritional products.
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Bien Hoa Consumer – BHC is currently one of the key units of AgriS after the company adopted a new business model based on the circular trade value chain. As an integrated Commercial Center, BHC possesses a multi-channel distribution system (B2B2C2E), with nearly 2,000 business customers (B2B), more than 100,000 retail outlets, and an e-commerce platform. Their products have been exported to 69 countries, serving prominent brands such as Coca-Cola, Pepsi, Nestlé, Masan, and Vinamilk.
In terms of product portfolio, in addition to sugar-based products, BHC has successfully diversified into natural nutritional products that are beneficial to consumers’ health and offer high added value. Their products cater to diverse market segments, including organic, nutritional beverages, cooking spices, and products for housewives and children, under well-known brands such as Bien Hoa Sugar, Cocoxim coconut water, and Xim – Mom Cooks coconut milk.
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UOBVM is a wholly-owned subsidiary of United Overseas Bank Limited (UOB), one of Asia’s leading financial institutions and banks, with a presence in Vietnam for over 20 years. With its strategy to expand financial investments in Southeast Asia, UOBVM has identified Vietnam as a key market, with Ho Chi Minh City expected to serve as the regional financial hub in the coming years.
With UOBVM becoming a major shareholder of BHC, the two parties affirm their strategic partnership: UOBVM brings financial capabilities and a global network, while BHC possesses a strong foundation and deep understanding of the Vietnamese and regional consumer markets. They will collaborate to implement supply chain finance solutions for the entire agriculture value chain, optimizing financial resources and focusing on long-term sustainable growth for the entire production and distribution operations of Bien Hoa Consumer.
Commenting on the partnership, Mr. Seah Kian Wee, CEO of UOBVM, shared: “We appreciate BHC’s ability to develop green, clean, and natural product lines, meeting the rising trends in the ASEAN market of over 600 million consumers. We strongly believe in the growth potential of the Vietnamese consumer and food and beverage market. AgriS and Bien Hoa Consumer have demonstrated superior capabilities in building an integrated agriculture value chain, developing green and clean products, and connecting the regional market. This model aligns with UOBVM’s long-term investment philosophy and commitment to sustainable development. We look forward to accompanying AgriS not only in terms of capital but also in implementing supply chain finance solutions, expanding distribution channels, and preparing for strategic moves such as an IPO in the future.”
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AgriS lays the foundation for long-term IPO and globalization of Vietnamese agricultural products
Speaking at the signing ceremony, Ms. Dang Huynh Uc My, Chairman of AgriS, affirmed: “We are not just raising capital, but also building a long-term journey to bring Vietnamese agricultural and food products into the global value chain. The partnership with UOBVM is a clear testament to the integrated strategy of finance, technology, trade, and agriculture that AgriS steadfastly pursues.”
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With its impressive growth rate (CAGR of 13.6% in revenue and nearly 25% in gross profit over four years) and a natural product portfolio that keeps up with global consumption trends, BHC is expected to become a new bright spot in Vietnam’s F&B industry and aim for a successful IPO in the near future. According to the company’s leadership, AgriS will continue to strengthen its new business model, expand international raw material sources, and launch new nutritional products. The company focuses on technology application in the production and supply chain to improve operational efficiency and optimize product quality. In terms of organizational structure, the company will expand collaboration with strategic partners within the ecosystem, attract additional domestic and foreign capital sources, and reinforce resources for its long-term growth strategy in the global market.
– 09:05 08/05/2025
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