When a Textile Giant Ventures into Real Estate
TNG is currently one of the top 5 textile companies in Vietnam. With a solid financial foundation, the company is gradually expanding its ecosystem into potential fields. The establishment of TNG Land marks not only a strategic transformation but also a new journey in urban development.
Leading this shift is CEO Nguyen Manh Linh, who inherits the pioneering spirit of a large enterprise in the traditional manufacturing industry while embracing the innovative mindset of the digital age. Three years ago, TNG Land officially entered the market, choosing Pho Yen, the hometown of TNG’s leaders, as the starting point of their journey. Instead of chasing the big markets, TNG Land opted for a quiet but sustainable approach, starting from the local community’s actual needs.
After three years, the results are evident. By the third quarter of 2025, TNG Land is expected to complete and hand over 395 apartments at the Homie City project, accommodating nearly 1,000 residents. These are impressive numbers for a newcomer like TNG Land, especially as Homie City is their first project, yet they have managed to ensure timely delivery, construction quality, and synchronized infrastructure. This initial success is the clearest testament to TNG Land’s project development capabilities and credibility.
TNG Land is expected to complete and hand over 395 apartments at Homie City by Q3 2025
“Embroidering Flowers on Brocade”: Challenging but Sustainable
With strong financial resources and a professional management foundation from the garment industry, TNG Land could have opted for an easier path, such as developing commercial housing in large cities. However, this “giant” made a different choice: starting with social housing, a less attractive segment for most investors due to low-profit margins, long payback periods, and stringent legal compliance requirements.
Sharing his thoughts on this “against-the-grain” decision, TNG Land CEO Nguyen Manh Linh stated that it was not a whimsical move but a well-defined tactic born from the painful lessons of the textile industry. “The textile industry taught us that sustainable development requires putting the market’s interests first. The same holds for real estate; the most enduring value lies in creating products that genuinely benefit the community,” said Mr. Linh.
Instead of investing in high-priced products with large profit margins, TNG Land prioritizes developing affordable housing with synchronized infrastructure and ample amenities. By doing so, they aim to build trust with the people before considering market expansion.
From the perspective of a native of Thai Nguyen, CEO Nguyen Manh Linh understands the market’s needs and what his hometown lacks. Instead of offering what the “market wants to hear,” he chooses to create what the “market truly needs.” This entails developing a modern urban area with comprehensive functions, thus realizing the dream of an international-standard living space for the people of Pho Yen.
Homie City is a clear testament to the business philosophy of community-oriented development: inheriting the achievements of predecessors while creating new values for society.
This “sustainable development” strategy perfectly suits Pho Yen, where the population is growing rapidly, but housing infrastructure is lacking, especially modern and high-quality urban areas. The convincing response came early in the form of specific numbers and resident satisfaction, as nearly 1,000 people will receive their homes at Homie City just three years after its groundbreaking.
To realize this goal, TNG Land has adopted a well-thought-out and sustainable strategy. The company conducted a thorough market survey in Pho Yen and analyzed the actual housing needs of the local residents. The young leadership team’s international vision is reflected in their meticulous selection of urban planning essences from Singapore, South Korea, and Europe, tailoring them to fit Pho Yen’s context. Homie City’s infrastructure is meticulously invested in, featuring spacious internal roads, parks, and the Rẽo Creek along the project’s perimeter, as well as schools, sports areas, a mini-golf course, and a pedestrian street…
With a long-term development orientation and a focus on quality of life, TNG Land is gradually proving that when textile makers venture into real estate with a serious mindset, a sustainable production mindset, and a sense of community responsibility, they can create pioneering projects that contribute to enhancing the urban landscape and the quality of life in their hometown.
Homie City is now officially selling a limited number of modern-style shophouse and villa land plots, located opposite the Samsung Vietnam Thai Nguyen Complex.
Homie City – A Vibrant City 365 Days a Year
Location: Opposite Samsung Electronics Vietnam Complex, Pho Yen City, Thai Nguyen Province
Investor: TNG Land Joint Stock Company
Business Development Unit: Weland – https://weland.com.vn
Website: https://homiecity.com.vn
Hotline: 0826 34 5566
Distributors: Golden Land – BigStarLand, Vuong Phat, Imperland, MainLand, An Phuc, Trung Thuc Land, Kinh Bac, Nhan Doi, Hop Nhat.
Should You Invest in Real Estate Amidst the Proposed Merger of Ho Chi Minh City, Binh Duong, and Ba Ria-Vung Tau?
The proposed merger of Ho Chi Minh City with Binh Duong and Ba Ria-Vung Tau provinces offers a unique opportunity to reshape the urban landscape and infrastructure of the region. However, this transitional phase presents inherent risks, especially for new investors entering the real estate market.
Is a 20% Property Transfer Tax Feasible?
The Finance Ministry’s report on proposed land and property transaction taxes has sparked intense public interest.
Is it Easy to Buy a House in Binh Duong with 2 Billion VND?
The Binh Duong primary apartment market has witnessed a significant surge in prices during the first few months of 2025, with a double-digit increase compared to the end of 2024. This unprecedented rise has taken many by surprise, as prices have soared to nearly VND 70 million per square meter.
Vietnam Stock Market Outlook: Consolidating the Uptrend for VN-Index
The Vietnamese stock market ended the trading session on May 7th with a notable gain, as the VN-Index rose by 8.4 points, or 0.68%, closing at the 1250-point level.
What’s the Lowest Home Loan Interest Rate You Can Get?
The real estate market is an attractive prospect for retail banks due to its high liquidity and secured nature. As such, banks often offer competitive interest rates to homebuyers, making it an appealing option for those looking to invest in property.
