Introducing Xanh SM Ngon, a food delivery platform that caters to restaurants, eateries, and specialty food shops in Hanoi. The platform offers free registration, fast profile approval, flexible service fees, and a team of green, clean, and professional delivery drivers. Restaurants also have the option to choose self-delivery or integrate with the platform’s delivery system.
The program is currently available in Hanoi, prioritizing establishments with business licenses and food hygiene and safety certifications. The delivery format can be self-organized by the restaurants or in coordination with the platform. The models approached include restaurants, food courts, family eateries, and specialty shops serving dishes such as bun, pho, vegetarian, and grilled food…

This move concretizes the statement made by Xanh SM’s CEO, Nguyen Van Thanh. Previously, on his personal page, CEO Xanh SM mentioned considering testing the food delivery segment and viewing it as a “fitting piece to expand the green mobility and consumption ecosystem.”
Compared to leading market players such as GrabFood and ShopeeFood, Xanh SM Ngon differentiates itself by emphasizing “green delivery,” utilizing electric vehicles and a professionally trained team. This strategy has also contributed to Xanh SM’s success in the taxi and ride-hailing sector, outperforming some industry giants.
Thao Van
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