Ms. Hoai Anh, representing ShopeeFood, shared: “The launch of the ‘Delicious Deals’ and ‘Deal Master’ features is part of ShopeeFood’s strategy to attract young consumers—a customer group that prioritizes unique and novel experiences in their daily lives. Capturing this trend, ShopeeFood has transformed the simple act of ordering food into an emotional journey—where users can not only satisfy their taste buds but also enjoy the thrill of bargain hunting, placing orders at attractive prices, and engaging in interactive livestream sessions.”
“Delicious Deals – ShopeeFood Guarantee” offers tasty meals for just 30,000 VND
With the “Delicious Deals, ShopeeFood Guarantee” feature, users can order their favorite dishes for a maximum of 30,000 VND (including delivery fees) or even 15,000 VND on special discount days. This feature focuses on curating a list of selected dishes from partners at reasonable prices, targeting office workers, students, and apartment residents who frequently order food online while still wanting to save costs.
Inspired by the “deal hunting” trend on e-commerce platforms, “ShopeeFood Deal Master” offers a novel and unique food ordering experience—a “buy now, eat later” concept. Specifically, users can hunt for deals on delicious meals with discounts of up to 30%. Notably, during the daily golden hours of 11:00 and 17:00, the Super Deal Master will appear on the platform with exclusive privileges of up to 50% off. These delicious meal deals will be accumulated in the voucher wallet, and users can flexibly use them within the next seven days directly from the application.
To help users get familiar with this exciting feature faster, ShopeeFood will host a livestream session on May 17 with a young and humorous guest lineup to explore the attractive deals on offer, featuring popular dishes with up to 50% off and free shipping vouchers. During this livestream, ShopeeFood will also officially move all meal deals to the “Cart” section, making it more convenient and easier for viewers to place orders.

ShopeeFood Marathon Livestream has become a beloved entertainment activity, offering a unique and engaging interactive space.
ShopeeFood Elevates the Multi-Sensory Journey of Food Ordering
It is evident that through these new features and the direction of integrating entertainment into cuisine, ShopeeFood is gradually transforming the online food ordering experience into a journey that awakens the senses. It caters to the taste and smell senses with delectable dishes, visually delights with appealing images and a vibrant app interface, and aurally engages with witty banter from artists during livestreams or the smooth interactions within the application to discover exclusive offers.
By blending culinary arts with creative content and advanced technology, ShopeeFood is redefining the role of an online food delivery application—from an essential service to a multi-layered emotional experience. “Our goal is to become a companion in the lifestyle of the younger generation, who not only seek meals but also crave a fascinating and unique culinary exploration journey,” added Ms. Hoai Anh.
What’s Happening at the ShopeeFood Festival Energy Station on 8.20?
ShopeeFood is thrilled to announce the launch of its ultimate food deal destination – the ShopeeFood Festival! Get ready for a mouth-watering journey as we bring you thousands of delicious deals that will leave you in culinary bliss. With mouth-watering discounts on a vast array of cuisines, ShopeeFood Festival is a foodie’s paradise, offering an incredible opportunity to explore new flavors and satisfy your cravings. Don’t wait; it’s time to embark on a tasty adventure!