Ms. Nguyen Thi Ha, former General Director of VitaDairy, played a strategic role in the company’s journey to its current position. She has been appointed to the position of Board Member, advising on business and marketing strategies. Ms. Ha will work alongside the new General Director, Ms. Nguyen Bich Hao, to focus on expanding the company’s international business ventures.
Founded in 2005 by a passionate group of doctors, pharmacists, and leading nutrition experts, VitaDairy initially focused on the therapeutic nutrition segment. Despite the small market, VitaDairy quickly established itself with its deep understanding of patient conditions and strong medical background. They pioneered innovative therapeutic nutrition products such as Nepro for kidney patients and CaloSure for nutritional support.
From 2010 to 2015, Ms. Nguyen Bich Hao, as a founding shareholder and Board Member, served as the General Director, laying a solid foundation for VitaDairy Vietnam. She then shifted her focus to expanding the business in Tasmania, Australia.
2018 marked a significant milestone in VitaDairy’s history. Under the leadership of CEO Nguyen Thi Ha, the company restructured and ventured into the children’s nutritional milk powder market. This bold move into a highly concentrated segment dominated by large and foreign manufacturers showcased CEO Nguyen Thi Ha’s rare vision and leadership. She steered VitaDairy towards pioneering and dominating the Immunity Nutrition segment with an exclusive source of ColosIgG 24h colostrum imported from the USA. As a result, within less than five years, VitaDairy achieved a remarkable 20-fold growth in revenue, securing its position as one of the Top 2 largest children’s milk powder companies in Vietnam in terms of market share (according to NielsenIQ data as of May 2024).
Ms. Nguyen Thi Ha, Board Member and former General Director of VitaDairy
In recognition of her outstanding contributions, Ms. Nguyen Thi Ha was honored by Forbes Vietnam in the Top 10 Next-Generation Female CEOs in 2024. Acknowledging her invaluable impact, the Board of Directors appointed her as a Board Member in March 2025, ensuring her continued strategic involvement in VitaDairy’s future endeavors.
Ms. Nguyen Bich Hao rejoined VitaDairy Vietnam as Deputy General Director in 2023, working closely with CEO Nguyen Thi Ha. With her visionary approach and operational expertise, Ms. Hao set the goal of digital transformation and successfully led the implementation of the V-UP project for digital transformation and IFRS application. This pivotal project optimized VitaDairy’s resources and standardized processes, paving the way for dynamic growth, multi-industry development, and a new level of business expansion.
VitaDairy’s Leadership and Project Management Team at the V-UP Digital Transformation Launch Event in 2024
Ms. Nguyen Thi Ha expressed her confidence in Ms. Nguyen Bich Hao’s capabilities: “Ms. Hao served as VitaDairy’s General Director for many years and has an unparalleled understanding of the company’s history and growth. With her extensive experience and insights, I am certain she will continue to lead the company towards robust development in the upcoming phase.”
With a talented workforce, successful digital transformation, world-class quality management technology in its factories, and a dairy farm in Tasmania, Australia, VitaDairy possesses all the necessary prerequisites for its next chapter.
“Building on our history with courage and determination, VitaDairy will focus on strategic pillars: investing in R&D and product development, enhancing technology, and solidifying a sustainable distribution ecosystem,” shared Ms. Nguyen Bich Hao. “Our goal is to establish VitaDairy as the leading Nutrition brand, not only in Vietnam but also in export markets.”
VitaDairy’s products are trusted and embraced by customers
With its strategic vision, VitaDairy aims to expand its business in new markets and venture into exports. In June 2025, the company plans to introduce high-quality liquid milk products imported directly from its VitaDairy farm in Tasmania, Australia, to the Vietnamese market.
By entrusting a courageous and insightful leader, VitaDairy reaffirms its commitment to sustainable development, prioritizing consumer interests, innovation for community welfare, and setting new standards for the dairy industry in the years ahead.
VitaDairy Vietnam Joint Stock Company was established in 2005 by a team of leading doctors and nutrition experts. VitaDairy is ranked among the Top 2 children’s milk powder companies in Vietnam in terms of revenue (according to NielsenIQ data as of May 2024).
Over two decades of development, VitaDairy has successfully applied ColosIgG 24h colostrum exclusively imported from the USA, contributing to a robust immune system for Vietnamese consumers.
For detailed information, please visit: www.vitadairy.vn
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