Kixx Motor Oil – A 20-Year Journey of Global Impact
In 2005, as part of the expansion plans of the energy conglomerate GS Group (South Korea), Kixx was introduced with a pioneering vision: to create a range of high-quality, durable, and technologically advanced lubricants. Kixx embodies the strength and heritage of GS Caltex, a company established in 1967, owning the first private oil refinery in South Korea.
With a commitment to excellence, Kixx lubricants consistently meet stringent international quality standards such as API (USA), ILSAC, and ACEA (Europe). In 2010, Kixx expanded its global reach by establishing offices in India, Russia, and China. By 2017, the brand had made significant inroads into the industrial and maritime sectors, gaining global recognition.
Today, Kixx continues to lead the industry through sustainable innovation, offering over 200 products, including oil for hybrid vehicles, bio-based oils, coolant soaking liquids, and refrigeration compressor oils. These products are designed to meet new trends and environmental protection requirements.
These efforts have been recognized through prestigious awards in South Korea, notably being voted the “Top Lubricant Brand” at the Korea First Brand Awards by consumers for nine consecutive years from 2017 to 2025. This not only showcases the quality of Kixx products but also demonstrates the strong trust and loyalty of its customers. Today, Kixx has a global presence, solidifying its position as a leading global lubricant brand.
Milestones in Kixx’s journey
Vietnam – A Land That Fuels Kixx’s Enduring Journey
When Kixx entered Vietnam, it brought not just high-quality products but also a philosophy: to conquer the hearts of users, one must walk alongside them. With this in mind, Kixx has chosen to forge deep connections with the local community and understand their culture.
A notable example of this strategy is the strong partnership between Kixx and Grab, Vietnam’s leading ride-hailing platform. Beyond sponsorship, Kixx has accompanied Grab drivers through intimate and meaningful events such as the Grab Cup, Grab 360, Grab Chị Em on October 20th, and the “Technology Driver Festival 2024”. During the challenging times of the Covid-19 pandemic, Kixx provided practical support to drivers affected by the crisis.
Kixx’s partnership with Grab
Furthermore, Kixx has demonstrated its ability to capture the pulse of the youth. The “Xuất Kixx Lối Riêng” campaign, launched in 2024, marked a significant step in connecting with young people. Departing from traditional advertising, Kixx chose to tell a story of aspiration through the MV “Lối Riêng” in collaboration with the young artist Rhyder. The song became an anthem for the new generation, and the TikTok Challenge “Kixx Start” took social media by storm, attracting numerous prominent TikTokers.
Kixx’s support for youth-oriented activities
Kixx’s youthful and dynamic presence is further enhanced by its association with places familiar to young people, such as schools, GS25 convenience stores, and fast-food chains. Notably, the School Fest music festival, an annual cultural event for students sponsored by Kixx, gathered over 30,000 young attendees in Ho Chi Minh City, creating an explosive atmosphere and unforgettable memories.
More Than Just Numbers, It’s About Journeys That Touch Hearts
As Kixx reflects on its 20-year journey, it takes pride not only in impressive numbers, including millions of liters of lubricants sold annually and thousands of global distribution partners, but also in the trust of its customers – a value that cannot be quantified.
Kixx accompanying Vietnamese people on their journeys
Every steady ride, every protected livelihood, and every young person daring to forge their path are testaments to Kixx’s quiet yet enduring presence in the flow of Vietnamese life. Kixx has not just sold products; it has touched the pulse, aspirations, and dreams of the people.
Over two decades, Kixx has learned that success comes not only from speed but also from perseverance, innovation, and timely sharing. The journey continues with the spirit of “Xuất Kixx Lối Riêng”, as Kixx walks alongside Vietnamese people with confidence on the roads ahead.
Fanpage: https://www.facebook.com/KixxVietnam
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