The Bank Brings G-Dragon to Vietnam: A Three-Month Success Story with 15.6 Trillion VND in Revenue

Vietnam Prosperity Joint-Stock Commercial Bank (VPBank) recently announced the international music festival VPBank K-Star Spark in Vietnam 2025, featuring the appearance of G-Dragon, a renowned artist from South Korea and a member of the legendary group, Big Bang.

G-Dragon (birth name: Kwon Ji Yong, born in 1988) is recognized as a global music icon with exceptional rap, songwriting, and performance skills. This marks his first return to Vietnam in 12 years, promising to attract a large number of fans and young customers.

Just an hour after announcing G-Dragon’s presence, VPBank further surprised everyone by revealing that CL, the “Queen of K-pop” and former leader of 2NE1, would also be joining the event. CL (birth name: Lee Chae-rin, born in 1991) is a famous singer, rapper, and songwriter formerly under YG Entertainment, with a massive fan base in Vietnam.

On May 13, VPBank (VPB) closed the trading session with a gain of over 2%, with a matching volume of 27.7 million units, which is one and a half times higher than the recent one-month average.

Specifically, the trading volume of negotiated contracts exceeded 737,000 shares. Within a week, VPB rose by 5%, bringing its market capitalization to VND 140,430 billion, equivalent to approximately USD 5.6 billion.

Notably, VPB was among the stocks significantly net bought by foreign investors in the session of May 13, with a value of nearly VND 41 billion, equivalent to about 2.3 million shares.

In the first quarter of 2025, VPBank recorded consolidated operating income of nearly VND 15,600 billion, up 16.1% over the same period. Consolidated pre-tax profit reached VND 5,015 billion, up 20% over the same period and closely following the plan to be presented at the Annual General Meeting of Shareholders.

Specifically, the parent bank recorded a profit of VND 4,942 billion, while its subsidiaries continued to make positive contributions to the group’s overall results. FE CREDIT has been profitable for the fourth consecutive quarter, with a 17% year-on-year increase in disbursement in the first quarter. VPBankS’s pre-tax profit surged by 93%, and margin loans hit a new record of VND 12,760 billion as of the end of March.

As of the end of the first quarter of 2025, VPBank’s standalone non-performing loan (NPL) ratio remained below 3% thanks to improved credit quality and the active use of diverse bad debt settlement measures. In line with the orientation set at the beginning of the year, in the first quarter, VPBank’s consolidated income from settled bad debts reached VND 850 billion, more than doubling the figure of the same period last year.

As of the end of the first quarter of 2025, VPBank’s consolidated total assets exceeded VND 994 trillion.

VPBank targets a profit of VND 25,270 billion (nearly USD 1 billion) in 2025, up 26% from 2024. Along with this, the bank aims for a consolidated total asset of VND 1,130,000 billion by the end of 2025, equivalent to a 23% increase.