With a vision to create a closed-loop value chain from production to distribution, Masan not only strengthens its business capabilities but also directly contributes to the government’s target of achieving an 8% increase in GDP.
Putting the Spirit of Resolution 68 into Practice
On May 4, 2025, on behalf of the Political Bureau, General Secretary To Lam issued Resolution 68 on private economic development. For the first time, “the private economy is identified as the most important driving force of the national economy,” experts and the business community consider this a turning point, creating a strong impetus for the breakthrough of the private economic sector.
In the picture of Vietnam’s economic development policies, Masan is not only a leading enterprise in the consumer – retail industry but also has the potential to be positioned as one of the strategic pillars in building domestic value chains and increasing national economic autonomy. From producing FMCG, branded meat processing, owning a technology-applied logistics system, distributing through the country’s largest retail system – WinCommerce, to building a digital ecosystem and WiN membership program, Masan is present throughout the entire modern consumer value chain, contributing to the development of domestic consumption as well as the country’s economic growth.
To boost the private sector, Resolution 68 states: “Promote the development of the domestic market, stimulate consumption, diversify distribution channels, strongly develop digital platforms and e-commerce; implement the substance and effectiveness of the campaign “Vietnamese people give priority to using Vietnamese goods.” To realize this, in recent years, Masan has continuously built a consumption – retail platform, promoted the development of distribution channels to every region of the country, contributing to the promotion of the local economy, while promoting the spirit of prioritizing the use of Vietnamese goods.
Leading Position in the Consumer Industry, Owning Many “Strong Brands”
Masan’s fast-moving consumer goods (FMCG) segment – Masan Consumer (UPCoM: MCH) – currently owns 5 “strong” consumer brands. Each brand generates annual revenue of over $100 million with a large “coverage.” These labels have become familiar to millions of Vietnamese consumers, such as CHIN-SU, Nam Ngu, Omachi, Kokomi, and Wake-Up 247, accounting for 80% of the domestic market revenue in the past seven years. With a growth rate of 2.2 times the market average from 2017 to 2023, more than 98% of Vietnamese households now own at least one product from Masan Consumer.
Guests experience the product at the 2025 Annual General Meeting of Masan Group
|
Masan Consumer operates one of the largest food and beverage distribution networks in Vietnam. The company currently owns 313,000 retail outlets in the traditional channel (GT) and 8,500 outlets in the modern channel (MT). Masan Consumer has developed an integrated digital supply chain system called “Retail Supreme” to digitize the entire supply chain, optimize production, distribution, and marketing in the GT channel. The company’s distribution network can deliver products to consumers within two to three weeks.
Modernizing the Retail Sector, Embodying the Spirit of “Vietnamese People Using Vietnamese Goods”
WinCommerce, a subsidiary of Masan and the owner of Vietnam’s leading retail outlets, has successfully developed a unique store model that caters to the needs of each region. WinMart+ Rural focuses on reasonable prices to serve consumers who are price-conscious in rural areas, while WinMart Urban offers convenience for busy city dwellers. Both models are committed to providing superior customer experiences and high-quality fresh produce across the entire system.
In 2025, WinCommerce plans to open an additional 800-1,000 stores, bringing the total number of outlets to over 4,500. Notably, about 70% of the new stores will be located in rural areas – a region that is rapidly transitioning from traditional to modern channels but still lacks a distribution system. By expanding its network in this area, WinCommerce contributes to the modernization of retail, bringing goods and convenient services and acting as an extended arm for Vietnamese goods to reach consumers nationwide. It is known that this retailer focuses on promoting Vietnamese agricultural products by maintaining a ratio of over 90% of domestic goods in its system.
With what Masan is doing in the spirit of Resolution 68 and with a solid foundation to become a nucleus in domesticating the supply chain and modernizing consumption, it is making significant contributions to the country’s economic growth.
– 08:35 14/05/2025
Resolution 68: Unleashing the Private Sector for Economic Breakthroughs
Resolution 68 marks a significant evolution in development thinking, representing a “revolution in mindset and institutions” and a “historic turning point” for propelling the private sector to new heights.
How to Instill Confidence in People to Invest Their Money?
The proposal to develop a Law on Private Economic Development is an exciting and much-anticipated development. This law has the potential to revolutionize the economic landscape, offering a unified policy framework and resolving long-standing contradictions and overlaps that have hindered businesses. With this law, we can expect a new era of economic growth and a more conducive environment for private enterprises to thrive.
“Dr. Nguyen Van Dinh: Resolution 68 Becomes a ‘Revolution’ for the Real Estate Market”
“The renowned academic, Dr. Nguyen Van Dinh, highlights the groundbreaking nature of Resolution 68, describing it as a ‘true revolution in mechanism’. This resolution marks a pivotal moment as, for the first time, a high-level document emphatically acknowledges the pivotal role of private enterprises.
Unlocking Private Sector Innovation: A Boundless Approach to Economic Growth
On the afternoon of May 8, Prime Minister Pham Minh Chinh chaired a meeting with the Policy Advisory Council to finalize the draft resolution of the National Assembly on special mechanisms and policies to promote the private economy. This crucial step forward aligns with Resolution 68 of the Political Bureau.
“Capital Solutions for Small and Medium-Sized Enterprises”
“At the “Elevating Vietnamese Enterprises” event held on the morning of May 8, experts from banking and payment solution companies offered insights into supporting Vietnam’s small and medium-sized enterprises (SMEs) to enhance their governance, optimize operations, and foster sustainable growth in the current economic landscape.”
