The K-pop superstar G-Dragon is set to perform at the My Dinh National Stadium in Hanoi on June 21st, and the news has sent fans into a frenzy. The excitement surrounding this event has been explosive, with fans expressing their enthusiasm even before the release of tickets, stage layouts, or further announcements from the organizers. A simple mention of “Dragon is coming” has sparked a wave of euphoria among his devoted followers.
Amid this electrifying atmosphere, brands are jumping on the bandwagon to showcase their creativity and capture the attention of excited fans. From spicy noodle companies to bubble tea franchises, businesses are crafting clever content that elicits laughter and encourages consumers to open their wallets.
Sasin Spicy Noodles: Creative Use of G-Dragon’s Signature Crysanthemum Emblem
Sasin Spicy Noodles has impressed fans with their innovative take on the trend. They skillfully crafted the image of G-Dragon’s signature crysanthemum emblem using noodles and an egg. Many fans were left in awe, exclaiming, “That’s incredibly creative!”
This passionate and imaginative approach to trend-hopping quickly garnered a slew of interactions, as it was both humorous and timely.
U:Tea Bubble Tea: Discounts for “Dragon’s Sister” with a Clever Password
Universal Tea (U:Tea) took a more playful approach by offering a 20% discount on their oolong tea menu if customers used the password “Dragon’s sister.” This witty wordplay created a buzz within hours of the promotion’s launch, showcasing the brand’s ability to engage customers with creative and subtle references.
Feeling Tea: Legendary Bubble Tea Brand Shows Its Fan Spirit
Feeling Tea, a bubble tea brand synonymous with the youth of Gen Y, joined the fray with an impressive deal: oolong tea for just 19k VND to welcome “Dragon” to Vietnam.
Korean Food Brand Joins the Trend with G-Dragon’s Image
A Korean food brand featuring dishes from G-Dragon’s homeland also jumped on the trend, subtly incorporating the idol’s image into their promotions to introduce their products and discounts.
From spicy noodles to bubble tea, brands are seizing the opportunity to celebrate G-Dragon’s arrival in Vietnam. Even before his touchdown, the K-pop icon has ignited a social media frenzy, with brands and fans alike riding the wave of excitement and creativity.
Electric SUV Toyota, Now Upgraded for a Powerful and Eco-Friendly Drive: Unveiling the New Name, Refined Design, and Impressive Specs Offering 338 HP and 505 km/Charge
Toyota bZ4X – the all-electric SUV that made its debut at the Vietnam Motor Show 2022 – has just received a major upgrade and a new name: the bZ.
A Chance to Witness the Stunning VinFast VF 8 Convertibles in Haiphong: Designs Inspired by Commercial Vehicles, Available in Two Variants.
This is a rare occasion where a VinFast VF 8 convertible, not owned by the Ministry of Public Security or the Ministry of Defense, has been unveiled to the domestic public.
The Exchange Rate in Vietnam: An Unusual Development
The US Dollar Index, a measure of the greenback’s strength against a basket of foreign currencies, fell nearly 9% in the first four months of the year on global markets. However, in Vietnam, the story is different, with the USD exchange rate appreciating. Since the beginning of the year, the USD has gained around 2.2% at commercial banks in the country.
Gemadept and TPBank: Rising Stars in the MSCI Frontier Market Index
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In the latest quarterly review for Q1 2025 (announced in the early hours of May 14, 2025, Vietnam time), the MSCI Frontier Markets Index underwent adjustments with the addition of two and the removal of one stock from Vietnam.
“US-Vietnam Trade Deal: A Mutually Beneficial Partnership”
On May 13, Prime Minister Pham Minh Chinh met with representatives of the American business community investing and operating in Vietnam. The purpose of this meeting was to listen to and address any challenges they may face, as well as to discuss proposals to enhance Vietnam-US investment and business cooperation.
