The real estate market, after a robust cleansing phase, is now activating a new cycle of development with many positive, stable, and sustainable signals. In this context, transparent legal procedures are the key competitive advantage and guarantee long-term sustainable value for the Essensia Parkway project.
Legal procedures – the core factor shaping the true value of real estate
Following the recovery momentum from last year, the real estate market in early 2025 received many positive signals with the implementation of three laws: the Land Law (2024), Housing Law, and Real Estate Business Law (2023). According to FIDT’s 2025 Asset Allocation Strategy report, legal synchronization will help resolve long-standing bottlenecks, especially in land valuation, compensation, site clearance, and dispute resolution.
The new Real Estate Business Law sets higher requirements for transparency and standardized procedures, from providing clear and comprehensive information to a regulated payment process through the banking system. This new regulation serves as a tool to differentiate the capabilities of developers. The advantage will favor enterprises with strong project execution capabilities and a transparent legal foundation across all market phases.
Projects with transparent legal procedures and proper planning are the “golden guarantee” for real value and long-term growth potential.
Above all, ensuring transparent legal procedures not only certifies the developer’s reputation but also addresses the core psychology of peace of mind for both end-users and investors. As the market enters the operational phase under the new laws, transparent legal procedures become a competitive advantage, facilitating transactions, transfers, and long-term accumulation.
According to FIDT, capital is flowing towards segments serving actual housing needs, notably villas, townhouses, and residential land. With significant value, customers seek not only a place to live but also a sustainable asset. Therefore, they consider prime locations, transparent legal procedures, clear planning, and potential for price appreciation. This is why Essensia Parkway, developed by Phu Long, has been well-received by customers since its launch.
Essensia Parkway – Sustainable Value from Standard Legal Procedures
For two decades, Phu Long has persevered through the market’s ups and downs, consistently pursuing a sustainable development strategy. The company steadfastly expanded its footprint from the South to the North with large-scale urban areas such as Dragon City, CELESTA City (a joint venture with Keppel Land), and Mailand Hanoi City. Projects bearing the Phu Long brand meet international standards, complete legal procedures, and fast progress, contributing to building quality homes for millions of Vietnamese families.
Earlier this year, Phu Long continued its journey of “unveiling auspicious lands” in the South of Ho Chi Minh City with Essensia Parkway – a rare low-rise premium project that commenced construction in Q1/2025. It comprises 74 exclusive units, meticulously designed by Tange Associates, a renowned Japanese architectural brand.
Essensia Parkway – Accumulate sustainable value and ensure long-term ownership with clear legal procedures from the outset.
A standout feature of Essensia Parkway is its commitment to transparent legal procedures and long-term ownership for each product type. Completing the legal procedures upfront affirms Phu Long’s reputation and capabilities and guarantees long-term value accumulation through generations. This key factor also instills confidence in customers during transactions such as buying, mortgaging, or transferring.
According to a Batdongsan.com.vn survey in December 2024, 59% of property buyers considered legal procedures the most critical factor in their decision-making, followed by long-term value, sustainability, green living spaces, and quality living environments. Essensia Parkway fulfills all the criteria sought by buyers, becoming a prestigious housing choice for the elite. With long-term private land funds becoming increasingly scarce in Ho Chi Minh City, especially in the South, where infrastructure is continuously improving, the project affirms its growth potential and value accumulation over time.
As a valuable piece within the Essensia Nam Sai Gon complex in the model urban area of Dragon City, adjacent to Phu My Hung, Essensia Parkway inherits a comprehensive and synchronized planning, complete infrastructure, and an international development vision. The project not only guarantees a quality lifestyle but also holds the potential for sustainable value appreciation.
Located on Nguyen Huu Tho Boulevard, the main artery of the South, Essensia Parkway offers quick connections to Ho Chi Minh City’s center within 15 minutes. Proximity to Metro Line 4, the Metro route between District 7 and Can Gio, and the Ben Luc – Long Thanh Expressway provides exceptional infrastructure advantages and positions the project to ride the wave of rising prices in this rapidly developing area.
Located on Nguyen Huu Tho Boulevard, Essensia Parkway impresses with its infrastructure connectivity and exceptional value appreciation potential.
According to Mr. Anthony, Deputy General Director of Phu Long Real Estate Joint Stock Company, Essensia Parkway aims at an elite community that values quality living, privacy, health, and long-term value. “With transparent legal procedures, Phu Long’s reputation, and the companionship of leading domestic and international partners, we are committed to developing the project with all our passion, ensuring superior progress and quality,” he emphasized.
Essensia Parkway offers flexible financial solutions with various attractive payment policies: Quick payment: 7.5% discount; Loan payment: 0% interest rate support and grace period for principal payment for 18 months (applicable until June 2027); Standard payment: 4% discount. Additionally, there is an 18-month management fee waiver, a discount of up to VND 200 million for loyal customers (applicable according to the booking policy), and a chance to win up to VND 2.5 billion.
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