Hotel-style apartments: Solving the equation for coastal investments

Coastal apartments have long been likened to a “golden goose” in the real estate investment portfolio thanks to two advantages: assets with potential for appreciation over time and stable cash flow through rental operations. However, the operational equation, from interior completion to finding tenants and performance management, remains a significant barrier, especially for individual investors with limited experience and lack of professional support.

SkyM, with its hotel-style apartment model, is expected to become a new icon for vacation, stay, and business in the Halong Bay heritage site. Photo: BIM Land

In Halong – the most vibrant tourist center in the North – SkyM emerges as a comprehensive solution. Located on Hoang Quoc Viet Street, in the heart of the Halong Marina urban area and next to Lotte Mart Halong Commercial Center, SkyM comprises a complex of 40-story towers with nearly 2,000 apartments, of which 75% are studio apartments ranging from 30 to 39 square meters, equivalent to the standard of luxury hotel rooms.

All apartments feature cross-ventilated balconies, floor-to-ceiling windows with views of Halong Bay and a 13.5-hectare landscape lake. The design language is “Modern Luxury”, minimalist and elegant, optimizing functionality and stay experience, suitable for flexible rental models from short to long-term.

New standard with an accompanying ecosystem

The competitive advantage of SkyM lies in the synchronized ecosystem developed by BIM Land and its strategic partners, offering a “complete operation” solution for owners.

From the completion phase, customers can choose from a range of solutions advised by tourism service providers, including interior completion to 4-5-star hotel standards, room reservation management, guest care, apartment cleaning, maintenance, and professional check-in/check-out operations. This model optimizes operation time and costs while enhancing investment efficiency.

The apartments, with hotel-standard areas, are ready to meet the demands of high-quality accommodation in Halong, especially for international tourists. Photo: BIM Land

In addition, SkyM is connected to a network of reputable travel partners in Halong – units that will include SkyM in their accommodation and vacation packages, especially attractive to the growing number of international guests from strategic markets such as China, South Korea, and India.

The advantage of a “destination” from the Halong Marina metropolis

SkyM is not just a single apartment building but an important piece of the Halong Marina urban area – the most well-planned and integrated coastal tourist destination in the North.

Halong Marina is home to a host of international brands and iconic structures such as InterContinental Halong Bay Resort, Citadines Marina Halong, Cha Small Village entertainment complex, seaside square, pedestrian street, night market, and a 13.5-hectare landscape lake…

SkyM’s central location in the Halong Marina urban area, next to Lotte Mart, is a significant advantage. Photo: BIM Land

This ecosystem has created a “complete destination” – where guests staying at SkyM can experience vacation, entertainment, culinary, and shopping within walking distance. It also serves as a foundation for travel partners to design diverse tourism packages, extending guests’ length of stay and increasing their spending, thereby enhancing rental efficiency for SkyM owners.

SkyM: A new-generation symbol of accommodation, vacation, and business in Halong

SkyM is built as a miniature resort complex with a chain of integrated upscale amenities: an infinity pool overlooking the bay, a four-season pool, restaurant, lounge, co-working space, children’s playground, outdoor cinema, and relaxation garden…

Notably, the professional lobby, self-check-in, self-service laundry, and 24/7 pantry optimize operations based on the Airbnb model and online accommodation platforms.

SkyM boasts three levels of water-facing landscapes: an infinity pool, a 13.5-hectare landscape lake, and the Halong Bay heritage site. Photo: BIM Land

The legal aspect is a notable plus: SkyM is built on commercial land with long-term use rights – a key factor in guaranteeing cash flow and asset value in the long term.

Integrating hotel-standard design, “all-in-one” utility system, Halong Marina ecosystem connection, and professional operation and exploitation solutions, SkyM is a pioneering product that sets a new standard for coastal apartments in Halong. More than just a flexible accommodation option, SkyM is an asset with sustainable profitability in the new era of resort real estate.

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