The Soulful Art of Crafting Cacao: Unleashing Vietnam’s Cultural Heritage in Every Bean

At Heyday Cacao, the image of Vietnamese women is not only present through silent words but also vividly recreated on the brand’s packaging. Behind that beautiful “coat” are cacao beans carrying the mission of elevating Vietnamese agricultural products and spreading national pride to consumers across the country.

Preserving the essence of Vietnamese cacao through traditional fermentation

Thanks to favorable natural conditions, this particular cacao variety has entered the world’s group of “flavor cacao,” a term exclusively used for superior-quality cacao beans with diverse and complex flavors of flowers, fruits, wood, nuts, spices, and more, setting them apart from bulk cacao, which tends to have a monotonous bitterness.

This type of cacao is sought-after by global artisanal chocolatiers and accounts for only about 10% of the world’s total cacao production. However, to take Vietnamese cacao to new heights, Heyday doesn’t merely rely on choosing quality ingredients.

They persistently pursue traditional fermentation methods based on local knowledge. After harvest, cacao beans are fermented in wooden boxes lined with banana leaves, followed by a drying process, then undergo shelling and fine grinding. This meticulous attention to each step awakens the depth of flavors, resulting in a robust and well-rounded cacao powder that preserves the essence of nature’s bounty.

The cacao beans go through intricate processes to become a mildly bitter powder that embodies Vietnamese identity.

In addition to its flagship product, pure cacao powder, Heyday continuously innovates with new offerings such as milk cacao powder and chocolate-covered cacao beans, providing consumers with more accessible and diverse choices.

At the same time, for Heyday, product development is inseparable from community responsibility. The brand has stood shoulder to shoulder with local farmers, contributing to sustainable livelihoods for the region. This meticulous approach has earned Heyday the admiration of Vietnamese consumers.

Vietnamese Women as the Muse of the Brand

Heyday not only focuses on product quality but also portrays the beauty of Vietnamese women through its cacao powder collection, “That” (Truth). Four iconic female figures in Vietnamese history are artistically depicted, each representing a product line inspired by their lives and legends.

“That Nguyen Ban” (True Original) embodies the spirit of the Trưng Sisters, known for their courage and resilience. “That Nhe Nhang” (True Grace) celebrates the charm and authority of Empress Ỷ Lan. “That Ban Linh” (True Confidence) honors the strength and wisdom of Madame Nguyễn Thị Bình. Lastly, “That Pha Cach” (True Creative) reflects the innovative and bold spirit of Hồ Xuân Hương, a talented woman who dared to break free from feudal conventions.

Heyday Cacao’s “That” collection vividly portrays the image and admirable qualities of Vietnamese women.

“That Nguyen Ban” product celebrates the Trưng Sisters’ resilience and wit. “That Nhe Nhang” evokes Empress Ỷ Lan’s grace and power. “That Ban Linh” symbolizes Madame Nguyễn Thị Bình’s confidence and strength. Lastly, “That Pha Cach” captures Hồ Xuân Hương’s creative and unconventional spirit.

Each product in the collection offers a unique taste experience and a cultural insight, helping the younger generation appreciate and embrace traditional values. Through these products, not only is the flavor of Vietnamese cacao spread, but the admirable qualities of Vietnamese women are also vividly conveyed to consumers nationwide.

Pure cacao powder, a flagship product of Heyday Cacao, is closely associated with the friendly image of local farmers.

Livestream Series Imbued with Vietnamese Identity

Heyday Cacao’s presence at the Tinh Hoa Việt Chung Sức program marks an important milestone in the brand’s journey of disseminating cultural values. During the livestream on May 15, the brand will, for the first time, share inspiring snippets of their entrepreneurial journey and introduce a range of well-loved products, including pure cacao powder and chocolate-covered cacao beans.

It’s not just an opportunity to indulge in the authentic taste of artisanal cacao but also to enjoy attractive promotions, including a 20% discount “voucher of excellence,” a chance to share a 10 million VND Shopee Xu prize pool, and a ShopeePay voucher offering a 30,000 VND discount for orders over 99,000 VND.

Host Thanh Thanh Huyen will join representatives from Heyday Cacao, Phê La, and Holiday Vietnam for a livestream that embodies Vietnamese pride.

Set a reminder for 11 AM on May 15 to support pure Vietnamese cacao products and listen to the fascinating story of Heyday Cacao and the inspiration behind their distinctive packaging design! Tune in at https://shopee.vn/m/TinhHoaVietChungSuc