TikTok Vietnam Launches Legal and E-commerce Advertising Training for Businesses and Sellers
According to TikTok Shop statistics, over 500 livestream sessions featuring Vietnamese products took place on May 10-11, including four themed livestreams: “Proud of Vietnamese Goods”, “OCOP Fair”, “GreenUP”, and “Fruity Seasons”. In just 48 hours, these livestreams generated 77,000 orders and reached 1.2 million viewers. This was one of the most intensive livestream campaigns in Vietnam this year.
Previously, in 2023, fresh chili peppers from Da Lat were sold live on TikTok Shop for the first time. Over three tons of chilies were sold in a single session.
The “Hương vị An Giang” livestream also set a new record. For the first time, a Vietnamese agricultural product livestream attracted 31.6 million views, received 17,800 orders, and generated over VND 3 billion in revenue, including a business selling 22.8 tons of rice in just four hours.
These activities were part of the “Proud of Vietnamese Goods” initiative, which included the “OCOP Fair” and “Proud of Vietnamese Goods” programs organized by TikTok in collaboration with government agencies, MCN partners, TSPs, and content creators.
Following this success, TikTok Shop has announced a new theme for its community efforts, “Vietnamese Products Rising”, along with new corporate social responsibility (CSR) programs for 2025.
In collaboration with the Center for E-Commerce and Digital Technology Development (eComDX), TikTok Shop will partner with the Department of E-Commerce and Digital Economy under the Ministry of Industry and Trade to implement a regional e-commerce week called “Go Online” in all six economic regions of the country .
Mr. Nguyen Lam Thanh, Representative of TikTok Vietnam, delivers a speech.
The main activity will be an intensive training program on e-commerce , covering legal frameworks, tax regulations, business development strategies, and digital advertising solutions. The program aims to equip businesses and young professionals in local areas with practical knowledge and skills to foster sustainable e-commerce growth.
Additionally, various trade promotion activities will be enhanced during this week to promote and boost the consumption of locally branded products nationwide.
Simultaneously, as part of the Traditional Market Vendors Support Program in collaboration with the Department of E-Commerce and Digital Economy under the Ministry of Industry and Trade and the Vietnam E-Commerce Association, TikTok Shop aims to empower 300,000 traditional market vendors across Vietnam with e-commerce skills .
This goal will be achieved through joint efforts in creating a “Digital Transformation Handbook,” conducting skills training, and organizing dedicated livestream selling sessions for this group, striving to build an inclusive, open, and sustainable digital transformation community.
Furthermore, to empower the young workforce (including KOLs and KOCs) actively contributing to the development of e-commerce, TikTok Shop collaborates with various units and associations to provide in-depth training on the Law on Advertising. Vietnam’s strength sectors, such as fruits and bird’s nest, will be further invested in by the platform, with new projects to be announced in the future.
New Shopping Trends
In recent years, the intersection of online shopping and social media has given rise to a global phenomenon: Social Commerce. Social media platforms are no longer just about information and entertainment; they have become channels for product discovery, evaluation, and purchase with just a few clicks.
Data from a consumer behavior survey on e-commerce during the summer, conducted by Kantar Profiles, reveals that consumers tend to actively seek out new content and product discoveries this summer.
Specifically, 70% of respondents plan to spend more time on TikTok, 83% turn to the platform to stay updated on summer trends, and 80% of users aim to explore interesting products and brands.
According to TikTok’s representative, this presents a golden opportunity for brands to deeply connect with consumers, especially in areas of high interest on TikTok.
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