Ceremony to Sign Distribution Partnership – Activating the Sleepless Euro Street
On May 16, 2025, at the Sheraton Hanoi West Hotel, Ha An Group officially signed a strategic cooperation agreement with 15 leading real estate distributors in the North. This event marks an important step in bringing the “Sleepless Euro Street”, a new symbol of trade, entertainment, and tourism, to the night-time economy real estate market in Ha Long.
At the signing ceremony, Mr. Nguyen Minh Duc, Vice President of Ha An Group, stated that Sora Bay Halong is not merely a commercial street but also a potential night-time business ecosystem in the heart of the North’s tourism capital. He expressed confidence that with a professional and experienced agency network, the project’s products will quickly reach investors seeking a flexible and profitable business model operating 24/7, especially given the growing demand for night-time entertainment and consumption and the local government’s supportive policies.
Sora Bay Halong: Prosperous Commercial Street – A Symbol of Opulence
Located in a prime spot within the Ha Long Marina urban area, in the heart of Bãi Cháy’s entertainment and tourism center in Ha Long, and inspired by modern European seaside cities, Sora Bay Halong is positioned as a “24-hour sleepless commercial street” – a vibrant business, tourism, and experiential model, a first for Ha Long.
The project features nearly 300 European-style commercial townhouses with a modern and open architectural design, wide storefronts, and direct connections to main streets and seaside tourist routes. It optimizes functionality for both short-term stays and commercial activities with a well-planned mix of culinary, fashion, spa-wellness, bar-lounge, and boutique hotel experiences operating without time restrictions, ready to welcome domestic and international tourists.
With the rare “three near” advantages: near the bay, near the city, and near amenities, Sora Bay Halong is directly connected to the Bãi Cháy – Tuần Châu seaside road and offers quick access to the International Passenger Port, Sun World Halong Complex, Marina Square complex, Marina Beach, and a chain of five-star hotels… Sora Bay Halong occupies a central position in the strategy to develop Ha Long into a comprehensive night-time tourism and commercial hub.
With its well-planned infrastructure and the strong promotion of Ha Long’s night-time economy development strategy, Sora Bay Halong not only offers a tourism, shopping, and entertainment experience but also creates long-term and sustainable investment opportunities. The project is expected to become a new growth pole, capturing the flow of retail and service capital towards the western region of Ha Long, where the top commercial values will converge in the future.
Project Information
Address: Peninsula 2, Ha Long Marina Tourist Urban Area, Hung Thang Ward, Ha Long City, Quang Ninh Province.
Investor: BIM Land (a member of BIM Group)
Business Development Unit: Ha An Real Estate Group Joint Stock Company – Ha An Group
Website: http://sorabay.haangroup.com.vn
Hotline: 1900 99 88 66
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