HTL Seaside is an emerging commercial shoptel complex by the sea, offering a valuable “haven for capital” during these turbulent economic times.
From Sleepy Backwater to Central Vietnam’s Rising Star
Once considered the “backyard” of neighboring tourism hotspots, Phu Yen has witnessed a remarkable transformation in recent years. Infrastructure development is being fast-tracked with multiple projects underway, including the upgrade of Tuy Hoa Airport, the North-South Expressway stretching across Binh Dinh and Phu Yen provinces, the Tuy Hoa-Tay Nguyen National Highway, the Tuy Hoa-Tay Nguyen railway, and the expanded Vung Ro Port with a capacity of 5 million tons. These projects not only shorten distances but also unlock unprecedented opportunities for trade and tourism.
Additionally, several industry leaders in hospitality, real estate, and light industry have begun investing in the region, ushering in a new growth cycle. In this evolving landscape, Tuy Hoa City stands as a pivotal trading hub, a gateway for tourists, and the administrative and economic center of the province. The city’s current shortage of quality accommodations and modern commercial services has created a “golden gap” for real estate products focused on operational exploitation.
A Dual-Value Proposition – Capital Gains and Accumulation
HTL Seaside is a rare commercial beachfront project that boasts superior height right in the heart of Tuy Hoa City. Located on Hung Vuong Boulevard, it offers direct access to the beach, just a 5-minute walk away. With a smart master plan and complete legal documentation (individual land titles), the project is positioned not only as an investment asset but also as a long-term accumulation vehicle that can be passed down through generations, appreciating in value over time.
At HTL Seaside, the three main commercial product lines—Biz Shoptel, Seaview Shoptel, and Boutique Shoptel—are all designed with multi-functional and multi-revenue stream capabilities. This offers investors the perfect solution to the equation of automatic profitable cash flow, allowing for a combination of living, business, and rental opportunities.
Biz Shoptel – Commercial Townhouses on Hung Vuong Street, Maximizing Height Value
Strategically located on Hung Vuong Boulevard, the city’s lifeline, Biz Shoptel stands at an impressive 9 stories plus a tum, towering over traditional townhouses in the area, and unlocking multiple levels of value:
Levels 1–2: Ideal for restaurants, cafes, or showrooms thanks to their wide frontage, high foot traffic, and central location.
Levels 3–8: Accommodating 12–21 standard guest rooms, catering to the mini-hotel or upscale homestay model, and meeting the surging demand for accommodation in Tuy Hoa, which welcomed 4 million visitors in 2024, a 25% increase from the previous year.
Level 9: A potential rooftop cafe, lounge, or bar space, aligning with the latest trends in entertainment sought by young urbanites, especially in coastal cities.
With a single investment, owners can simultaneously target three distinct customer segments: local residents (dining), tourists (accommodation), and young adults (entertainment and rooftop cafes).
Seaview Shoptel – Unobstructed Ocean Views, Tapping into Premium Accommodation
Seaview Shoptel, with its beachfront location and 6-story design, offers the dual advantage of catering to leisure seekers and enabling high-end commercial exploitation.
Level 1: A beachfront cafe or restaurant, serving both residents and tourists—a consistently high-demand model in coastal cities.
Levels 2–5: Accommodating 8–12 modern guest rooms, maximizing the breathtaking sea views to attract mid to high-end customers and ensuring a stable revenue stream with an expected occupancy rate of over 70%.
Level 6: A potential sky bar or lounge, creating a unique nighttime attraction for the project.
Compared to owning a pure condotel or vacation villa, Seaview Shoptel delivers tangible operational profits while maintaining asset value through its land title, a significant advantage for long-term investors.
Boutique Shoptel – Inward-Facing Product Line, Flexible Functionality
In contrast to the previous two lines, Boutique Shoptel is located along the inner route, nestled among residential areas. This product line is designed with a high degree of flexibility, catering to investors seeking smaller-scale opportunities while optimizing revenue streams:
Level 1: A mini-supermarket, bakery, cafe, or specialty shop serving regional delicacies for residents and tourists.
Levels 2–5: Homestay, serviced apartments, or small offices.
Level 6: A relaxed rooftop chill space, enhancing the overall service offering.
This product line is ideal for investors looking to deploy “thin capital” or accumulate assets for future generations, offering unrestricted usage, easy transferability, and inheritance.
Attractive Financial Leverage
Beyond its prime location and innovative product model, HTL Seaside reassures investors with its long-term land titles, well-developed infrastructure, and status as a key project commemorating the 50th anniversary of Phu Yen’s Liberation. The project also stands out with one of the most attractive sales policies in the region:
Offering loans of up to 70% of the contract value at 0% interest for up to 36 months; Discounts of up to 15% for early payment; Operational support for 12 months, amounting to VND 20 million per month, ensuring investors a steady cash flow from the time of handover.
With Tuy Hoa facing a shortage of professionally operated commercial properties and its tourism potential on a strong upward trajectory, HTL Seaside presents a compelling opportunity to own a profitable asset, backed by solid legal foundations and a strategic location, perfectly catering to the needs of a new generation of investors.
For more information:
Hotline: 1900 866628
Website: https://htlseaside.com.vn
Project: Housing project on Lot 1, East of Hung Vuong Ward, Tuy Hoa City
Project Address: Hung Vuong Street, Tuy Hoa City, Phu Yen Province
Investor: HTL Vietnam Real Estate Investment and Trading Joint Stock Company
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