On May 17, Minotti, the renowned Italian luxury furniture brand, officially inaugurated its first monobrand showroom in Vietnam. This event marked a strong collaborative partnership between Minotti and its long-term exclusive partner, EuroStyle, bringing the essence of “Made in Italy” design to the country.
Minotti Hanoi is not only the brand’s first monobrand showroom in Vietnam but also the world’s first to debut the Minotti 2025 collection, a significant international milestone, solidifying Minotti’s presence in Vietnam.
Strategically located in the heart of Hoan Kiem District, at the intersection of the capital’s prominent Nguyen Thai Hoc and Dien Bien Phu streets, Minotti Hanoi captivates with its French colonial architectural style, meticulously preserved.
The interior, designed by Minotti Studio – the brand’s creative arm, showcases a clever two-story display, seamlessly blending Minotti’s brand identity with Vietnamese cultural influences. This space is more than just a showroom; it’s an immersive experience of authentic Italian living in the heart of Hanoi.
“The opening of our first monobrand showroom in Vietnam, in collaboration with EuroStyle, is a historic milestone for us,” said Renato Minotti and Roberto Minotti, Co-CEOs of Minotti.
Mr. Hoang Dang, CEO of EuroStyle, shared, “Through our partnership with Minotti, EuroStyle is committed to elevating the lifestyle in Vietnam. The Minotti monobrand showroom inaugurates a new chapter in EuroStyle’s journey towards refined, sophisticated, and aesthetically rich living spaces.”
Minotti is a globally recognized Italian furniture brand, excelling in contemporary design. Founded in 1948 in Meda, Italy, by Alberto Minotti, the company is now jointly led by the second generation, Renato and Roberto Minotti, along with the involvement of the third generation, ensuring the continuous development of its heritage and brand identity.
Minotti’s hallmark lies in its exquisite craftsmanship, evident in its indoor and outdoor furniture and decorative accessories for residences, hotels, and yachts. Their creations embody tailored elegance, minimalist aesthetics, and the quintessential “Made in Italy” quality.
Throughout its evolution, Minotti has collaborated with numerous architects, designers, and creative artists to shape its brand vision. The unique Minotti lifestyle is present in over 80 countries through an extensive network of flagship stores and authorized dealers worldwide.
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