The strategic investment trend in the Omnichannel e-commerce ecosystem is gaining traction among businesses as a means to gain a competitive edge and drive sustainable growth.
Vietnamese E-commerce Market Witnessed Strong Polarization in Q1/2025
According to Metric.vn’s Q1/2025 E-commerce Market Report, the Vietnamese e-commerce market experienced impressive growth with a total revenue of VND 101.4 trillion, a 42.29% increase compared to the same period last year. The number of products consumed reached 950.7 million, a 24% increase from Q1/2024.
However, the number of sellers with orders decreased by 7.45%, equivalent to more than 38,000 shops leaving the e-commerce platforms. In contrast, the number of shops with revenues of VND 50 billion and above almost doubled (+95%) compared to Q1/2024. Additionally, the number of Shopee Mall users in Vietnam increased by 69.5% in 2024, indicating consumers’ growing preference for established brands.
This reflects a clear polarization in the market: while small-scale sellers with a single-channel model are withdrawing, large-scale sellers with well-organized operations and continuous expansion are solidifying their leading positions.
The main reason for the exodus of sellers is their dependence on a single sales platform. The rapidly changing display algorithms, discount policies, and especially the rising platform fees have significantly eroded the profit margins of many sellers. Moreover, the lack of a customer data collection and analysis system hinders their ability to make crucial business decisions regarding advertising strategies, customer care, and new product development.
On the other hand, large-scale sellers are leveraging the Omnichannel trend to expand their market share. They are effectively utilizing various platforms such as social media (Facebook, Instagram), e-commerce platforms (Shopee, Lazada, Tiki), and TikTok Shop to reach customers. A survey by Sapo with over 15,000 sellers nationwide found that 46% of businesses want to add more sales channels, 45.8% plan to diversify their products, and 30.8% aim to expand their operations.
The Omnichannel trend is evident as many enterprises start investing in a comprehensive e-commerce ecosystem, including websites, fan pages, TikTok, e-commerce platforms, and tools like CRM, CDP, and remarketing. This holistic approach allows them to expand their customer base, optimize advertising costs, increase conversion rates, and provide a seamless shopping experience for consumers.
Total E-commerce – A Comprehensive Solution for Sustainable Business Growth
As the e-commerce market becomes increasingly polarized, the shift from single-channel to multi-channel sales is essential for most businesses. However, not all enterprises have the necessary resources, team, and experience to make this transition effectively and sustainably.
Understanding the urgent market demand, Inception Agency, a pioneer in strategic consulting and practical e-commerce implementation, has developed the Total E-commerce model.
Total E-commerce is a multi-layered solution for businesses aiming to develop e-commerce with a multi-channel model, cost optimization, financial measurement, and brand building simultaneously. The model aims to provide comprehensive support to enterprises from the product-customer-market research stage to multi-channel strategy formulation, system establishment, logistics management, and financial performance measurement.
Total E-commerce Model by Inception
Inception’s model accompanies enterprises through seven key strategies:
Product: Developing a strategy for the product ecosystem and providing R&D consulting
Price: Formulating a pricing strategy for multiple channels
Sales Channel: Creating a strategic channel map and determining the strategic position of each channel
Sales Method: A/B testing different sales methods: Livestream, Affiliate, Booking
Marketing: Developing a marketing strategy with specific programs tailored for multiple channels
Logistics: Optimizing the logistics process from 0 to 1,000 and 10,000 orders/day
E-commerce System: Implementing multi-channel management systems, including multi-channel management software, CRM, and CDP
A notable case study is ADCBook, a leading education book center with over 14 branches in Hanoi. After implementing the Total E-com solution with Inception, ADCBook achieved a remarkable growth of over 230% in revenue within just five months, along with optimizing conversion rates in livestream sessions, with some sessions surpassing VND 100 million.
Inception Wins “The Best Solution Awards 2023”
With over 2,000+ clients, ranging from SMEs to large corporations like Traphaco, VietJet, and ADCBook, and impressive growth results, Inception not only serves as an implementation partner but also a strategic companion on the journey towards sustainable growth. In the evolving e-commerce landscape, the Total E-com solution serves as a “strategic roadmap” for businesses to restructure their systems, optimize operations, and thrive in the digital commerce era.
The Mobile World Group Re-enters the E-commerce Fray with MWG Shop
The Mobile World Investment Corporation (HOSE: MWG) has quietly re-entered the e-commerce space with the launch of MWG Shop on May 15. This move by the diversified retail giant comes amidst a trend of consumers increasingly spending more on online shopping platforms.
“WinCommerce: Emulating the Success of India’s Billion-Dollar Retail Titan”
Reliance Retail, the largest retail conglomerate in India, ranks 53rd among the world’s top retail companies with a diverse portfolio spanning groceries, electronics, fashion, and pharmaceuticals. With its innovative approach, Reliance Retail has successfully revolutionized the Indian retail landscape. In Vietnam, which enterprises possess the same ingredients for success as this Indian powerhouse worth billions of dollars?
