Unveiling the Vlasta Project: Igniting the Spark in Thanh’s Vacation Property Market

Developed with a vision to become a new seaside resort icon in South Sam Son, the Vlasta – Sam Son International Beachfront Resort Complex is a pioneering project that uncovers the hidden gem located south of Truong Le Mountain Range. Vlasta is a rare find in the market, offering beachfront properties with permanent red books and a range of international-standard resort amenities.

The project’s intrinsic appeal was evident at the “Live in Color, Touch Glory” kick-off ceremony held on May 20, 2025, which served as an energetic “send-off” for passionate business warriors determined to conquer the market.

A “Colorful” Space Explodes, Igniting the Warrior Spirit

True to its name, “Live in Color, Touch Glory” delivered a vibrant event space, from colorful designs, music, and lighting to powerful messages and commitments from the project developer, Van Phu. The event continuously energized 400 sales agents with captivating performances such as LED dances and 3D mapping laser shows.

A representative from Van Phu shared their philosophy of “people-centricity,” which serves as a guiding principle in all their actions and the core spirit shaping their real estate brand, “Vi Nhan Sinh.” Every living space they create aims to empathize, accompany, and elevate the sustainable living standards of the community. Hybrid Home, Van Phu’s new real estate model, was officially introduced to the market, offering a new definition of versatile real estate and a colorful lifestyle to its owners.

Mr. Pham Van Nam, Director of Business at Van Phu Real Estate Development JSC, shares the company’s vision and brand positioning.

The Hybrid Home real estate model satisfies both accommodation needs and investment and business flexibility for owners. Each villa offers a peaceful and serene vacation space, and just a step outside, owners can enjoy nature, a range of eco-friendly utilities, and colorful artistic activities at the Vlasta – Sam Son Complex. The local fishing village culture is skillfully incorporated into the architectural design and landscape, complemented by 5-star international amenities from The Ascott Limited, resulting in a unique and culturally rich product.

The investor representative expressed, “At Vlasta – Sam Son, we are not merely focused on commercial aspects but are driven by a passion for creating a distinctive and rich lifestyle. Our project is a serious and responsible response to ‘borrowing’ the space of a region to build a city. We blend local essence with international influences, peaceful nature with vibrant festivals, … to transform physical architecture into a soul-nourishing haven and invigorate the southern coast of Sam Son.”

Before pursuing traditional business goals, Van Phu continuously asks questions about “human life.” What are people seeking, and what value can we, as a real estate developer, bring to their journey? With Vlasta – Sam Son, our promise is to deliver a sense of belonging, a multi-dimensional experience, and a place where everyone can find connection: connection to space, to their inner selves, and to the community. We aim for everyone who interacts with the project to gain positive emotions and proudly embrace their unique lifestyle.”

Representatives of the 7 strategic distribution agencies commit to accompanying Vlasta – Sam Son’s affirmation on the map of northern Vietnam’s resort real estate.

The “Live in Color, Touch Glory” kick-off ceremony marked the beginning of a journey to elevate living and resort standards and transform the face of Sam Son’s resort tourism. The event also witnessed the partnership of 7 strategic distribution agencies: Cenland Real Estate Joint Stock Company, Bac Bo Real Estate Joint Stock Company, Viet Sun Land Real Estate Joint Stock Company, Dia Oc Thien Thanh Real Estate Business Investment Joint Stock Company, Hop Nhat Real Estate Investment Joint Stock Company, STDC Real Estate Consulting and Investment Joint Stock Company, and My Second Home (MSH Group) Joint Stock Company. These partners will work alongside Van Phu to introduce Vlasta – Sam Son to customers nationwide.

Vlasta – Sam Son: A New Destination on the Map of Luxury Tourism and Resorts

With over two decades of development, Van Phu has made its mark with large-scale projects, continuously innovating and creating to meet customers’ diverse needs. And Vlasta is the next inspiring milestone on this transformative journey.

Vlasta signifies the beginning of Van Phu’s renewal after two decades of growth. This product line carries the “Vi Nhan Sinh” vision, elevated to a mission that fosters connection and establishes a “new measure” for real estate, where the value of life takes center stage, and connection becomes the core standard of living spaces.

Vlasta – Sam Son is nestled on the southern side of Truong Le Mountain Range.

At Vlasta – Sam Son, this spirit is materialized through exceptional amenities: a private beach nearly 1km long, considered one of the most beautiful and poetic beaches in Thanh Hoa; Lasong Hotel & Villas by The Unlimited Collection, offering 5-star international accommodation; a seaside square, swimming pool, 5-star restaurant, and a series of artistic events… Together, they will create a colorful 365-day lifestyle, filling a gap in the tourism development of South Sam Son and the city of Sam Son.

With Vlasta – Sam Son, Van Phu has fulfilled its promise of delivering a sense of belonging, a multi-dimensional experience, and a place where everyone can find connection. Through every touchpoint, individuals gain positive emotions and proudly embrace their unique lifestyle.

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