“VCB Unveils Brand Identity with “OneVCB” Strategy: Accelerating Digital Transformation”

This marks a significant step forward in the comprehensive digital transformation journey towards the goal of creating a smart, safe, and seamless financial experience for users.

VCBNeo: A Strategic Piece in the Vietcombank Ecosystem

Reborn after a mandatory transfer, VCBNeo stands on the solid foundation of Vietcombank – a banking brand with a history of over 60 years. Inheriting the bank’s legacy while embracing innovation, VCBNeo carries the “DNA” of this leading bank.

With the slogan “Digital For All,” VCBNeo retains Vietcombank’s iconic blue, reflecting its three core values: New (Progressive and Innovative); Electronic (Digital); and Omnichannel (Synchronized Multi-channel). These values clearly convey the ambition to become a modern digital banking platform that meets the evolving needs of customers in the digital age.

VCBNeo’s new look features the iconic blue associated with the Vietcombank brand.

Interestingly, the brand identifier “VCBNeo” can also be read backward as “OneVCB,” conveying a message of unity, synchronization, and alignment with Vietcombank’s overall strategy. This underscores that VCBNeo is an integral part of the Vietcombank ecosystem. The brand also introduces its website at vcbneo.com.vn.

“We aim to create not just a digital banking platform but a smart, safe, and convenient financial ecosystem for our customers,” shared a VCBNeo representative.

NeoOne: A Brand New Digital Banking Application

NeoOne is an entirely new application, replacing the previous CBway app, and is available on both iOS and Android platforms. With a user-friendly interface and integrated features, NeoOne enables customers to perform financial transactions swiftly and effortlessly with just a few taps.

NeoOne application boasts a modern and user-friendly interface.

The NeoOne app integrates essential financial transaction features such as 24/7 money transfer, QR payments, online savings account opening with competitive interest rates, and personal financial management. In the future, NeoOne will continue to evolve with new features, offering a comprehensive digital financial ecosystem that makes every transaction easier, smarter, and safer than ever before.

Synchronizing Systems for a Breakthrough in the Digital Age

VCBNeo has undergone a significant transformation with a modern core banking system and technology platform directly inherited from Vietcombank. This ensures smooth, stable, and secure digital transactions.

Along with the new brand announcement, VCBNeo’s 92 transaction points nationwide have been upgraded, reflecting a modern, dynamic, and digitized spirit. With synchronized branding and technology, VCBNeo aims to become a progressive digital bank. This milestone is also crucial in Vietcombank’s strategy to expand its digital ecosystem, ushering in a future of comprehensive digital finance.