“SOOBIN Appointed as Brand Ambassador for YADEA Vietnam”

SOOBIN, the renowned singer, has become the newest brand ambassador for YADEA Vietnam, a leading global smart electric vehicle brand. This strategic partnership has ushered in an era of smart and trendy mobility, targeting younger customers.

With its vision of “owning the future,” YADEA Vietnam aims to work alongside SOOBIN to bring intelligence, modernity, and environmental friendliness to its users. As a brand ambassador, SOOBIN will bridge the gap between the brand and young generations who are eager to embrace modern and smart technologies, aligning with the spirit of the brand.

SOOBIN has been capturing attention with his appearances in top-tier television programs and concerts. YADEA Vietnam’s representative shared that the singer’s determination to conquer challenges and break through limits resonates with the brand’s direction during this phase. This alignment led to SOOBIN being chosen as the newest ambassador.

After eight consecutive years of global leadership in two-wheeled electric vehicle sales (according to Frost & Sullivan Beijing Inc., Shanghai Branch Co., based on a global two-wheeled electric vehicle market study from 2017 to 2024), YADEA’s collaboration with SOOBIN has inaugurated a green mobility era in Vietnam. SOOBIN’s influence has also spurred YADEA Vietnam’s aspiration to accompany young people on their new journey, offering them a smart and trendy mobility experience.

YADEA Vietnam is also set to introduce three strategic new products to the market: Velax, a high-performance electric vehicle for speed enthusiasts; Vekoo, a smart and youthful option targeting students; and Oris, a retro-style line aimed at modern women.

The Vekoo line, designed by SOOBIN, emphasizes smart features such as Aigo cloud connectivity, enabling remote control and tracking through GPRS with abnormal movement alerts. It boasts a three-layer protection system and a two-year or 20,000 km warranty, ensuring durability. This innovative vehicle is specifically tailored for the young generation.

Velax sports a trendy, sporty look, a large-capacity battery offering an 80 km range, and a powerful 2,000W motor for instant acceleration and stable performance. It can reach a top speed of 64 km/h and features three customizable driving modes, along with designs suited for challenging terrains.

Lastly, we have the “muse” Oris, exuding a classic European flair with SOOBIN’s exclusive design for YADEA Vietnam. It incorporates the YADEA AIGO smart tourism feature, a Graphene TTFAR 72V22Ah battery for a 90 km range, and a high-performance controller that intelligently adjusts output power for smooth starts and stops. With its retro-sporty design, Oris emerges as the new fashion icon in the electric vehicle arena.

As a brand ambassador for YADEA Vietnam, SOOBIN offers an exclusive privilege to customers and fans alike. The singer will personally participate in vehicle deliveries, interact with fans, and spread the spirit of “embracing the beautiful journey.”

YADEA Vietnam’s trio of new products will be unveiled at the “Own the Future – YADEA Intelligent Product Launch Event 2025” on May 31 in Ho Chi Minh City. This event also marks the opportunity for SOOBIN’s fans to pre-order vehicles and receive them directly from their idol.

In 2024, YADEA surpassed 100 million vehicles in global sales, maintaining its leading position for eight consecutive years. In Vietnam, the brand expanded its market reach, witnessing a 21.2% increase in new consumers for its smart flagship electric vehicles. The majority of YADEA’s customers are based in major cities such as Hanoi and Ho Chi Minh City. The company has also invested significantly in its second factory in Bac Giang, expected to operate in 2025, with a production scale four times that of the first factory.