The $1.5 billion resort and golf course project that the Trump Group has just announced in Hung Yen is not just a mark of the return of the Trump brand in Asia, but also a signal of the heat of the high-end resort segment associated with golf – becoming a new “battleground” in the real estate industry.

At the project launch on May 21, the president’s son, Eric Trump, Executive Vice President of The Trump Organization, emphasized that Vietnam is currently one of the most dynamic and potential markets in the world.

Eric Trump also affirmed that the project would be completed in just over two years, aiming to become a golf course that will make the region and the world “envious.”

With an investment of $1.5 billion, the 54-hole golf course, along with accompanying utilities such as a 5-star hotel, resorts, water sports area, and theme park, will make the Trump Group’s project one of the largest golf and resort complexes in Vietnam upon completion.

It will also become a formidable competitor to big names in the industry such as Vinpearl (Vingroup), FLC, and projects with foreign investors like BRG Legend Hill (designed by Nicklaus Design) and Tam Dao Golf & Resort…


Worldwide, golf course complexes integrated with resort real estate have thrived in the US, UAE, Thailand, and Spain, catering to the demands of the elite embracing the “wellness lifestyle” and “remote luxury living” trends.

Vietnam is gradually approaching this trend, especially in the outskirts of Hanoi and neighboring provinces like Hung Yen, Bac Giang, Hai Phong, and Quang Ninh, where land funds are abundant, transportation connections are excellent, and the model caters to the upscale accommodation demands of the middle class.

According to Knight Frank’s Prosperity Report 2024, Vietnam is among the countries with the fastest-growing ultra-wealthy population globally. The number of individuals with assets over $30 million in Vietnam is expected to increase by 125% in the 2023–2033 period, the second-highest growth rate globally, only after India. This surge in wealth inevitably leads to a heightened demand for luxurious vacation experiences.

In reality, companies operating in this sector in Vietnam have also recorded positive business performances.

Vinpearl Joint Stock Company’s Q1/2025 financial report recorded a core business revenue (including hotel, tourism, entertainment, and related services) of VND 2,435 billion, a 45% increase compared to the same period in 2024. Gross profit from business activities also grew by 83% compared to Q1/2024, reaching VND 450 billion.

The revenue of Tam Dao Investment Joint Stock Company – the owner and operator of Tam Dao Golf & Resort, remained stable at over VND 100 billion annually during 2020-2023. In 2023, the company achieved a revenue of VND 151 billion and a post-tax profit of VND 17.22 billion.

The owner of Legend Hill Soc Son Golf Course recorded thinner profits. Hanoi Entertainment Services and Sports Investment Company ended 2023 with a post-tax profit of nearly VND 379 million, a threefold decrease compared to the nearly VND 1.2 billion profit in 2022 and a fifteenfold decrease compared to the VND 6 billion profit in 2019.

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