The first episode of “Tinh Hoa Viet Chung Suc” on April 15th witnessed an impressive performance by three Vietnamese brands: Vietcoco, Fuwa3e, and Tohe. Vietcoco, in particular, sold nearly 4,000 orders, showcasing the growing appeal of Vietnamese products.
Building on this success, the latest episode aired on May 15th on Shopee Live, hosted by MC Thanh Thanh Huyen, showcased the inspiring journeys of Heyday Cacao, Phe La, and Holiday Vietnam. These brands beautifully captured the cultural beauty, scenic landscapes, and national pride of Vietnam in their product designs, effectively promoting the “Vietnamese people using Vietnamese goods” spirit across the country.
HEYDAY CACAO CELEBRATES VIETNAMESE WOMEN’S BEAUTY AND LOCAL CACAO BEANS
Heyday Cacao’s story begins in Dong Nai province, where the fertile basalt soil and unique climate create the ideal conditions for the precious Trinitario cacao variety, known for its subtle and delicate fruity notes.
However, the true differentiator lies not only in the land or climate but also in the skilled hands of local farmers. They don’t just grow cacao; they live and breathe it, meticulously tending to each step of the process, from traditional fermentation and sun-drying to ensuring every cacao bean reaches its full potential.
The brand showcases its Vietnamese identity not only through the quality of its cacao powder but also in the packaging of its “That” collection. The designs are inspired by Vietnamese women from different historical periods, gracefully blending tradition and culture.
By using local ingredients, employing local labor, and subtly incorporating Vietnamese women’s images, Heyday Cacao has created a brand that embodies quality, passion, and deep-rooted national identity.
PHE LA AND ITS CREATIVE SPIRIT DERIVED FROM VIETNAMESE AGRICULTURAL INSPIRATIONS
Launched in 2021, Phe La made waves in the Vietnamese beverage market with a bold statement: “We sell specialty Oolong tea.” Instead of following the mainstream bubble tea trend, Phe La emphasizes “Original – Handcrafted” and focuses on developing Oolong tea from Bao Loc with local agricultural ingredients.
The brand’s core differentiation lies in its creative product offerings and commitment to authenticity, coupled with a passionate organic tea farming process. The tea buds are organically fertilized with chicken eggshells and soybeans and carefully hand-picked to preserve the original flavor and essence.
In addition to direct experiences at their stores nationwide, Phe La offers convenient specialty tea and coffee products for customers to enjoy anytime, anywhere. Each Phe La product is not just a delicate “specialty drink” experience but also a testament to their efforts to spread the essence of their homeland.
HOLIDAY VIETNAM EMBODIES “ARTWORK” WITH A PROUD VIETNAMESE STATEMENT
In the ever-changing fashion landscape, Holiday Vietnam has carved its unique path. Instead of chasing short-lived trends or intricate designs, the brand quietly collects familiar images from all three regions of the country and incorporates them into its products.
Inspired by the memorable t-shirts popular in the 2000s, Holiday Vietnam launched the “Travel Vietnam” collection. They infused it with a fresh spirit, featuring youthful and modern illustrations that proudly showcase Vietnamese culture. From the bustling Ben Thanh Market on Saigon shirts to the serene Ho Guom in the morning mist on Hanoi shirts and the tranquil Truong Tien Bridge spanning the peaceful Huong River on Hue shirts, each design encapsulates the soul of the region it represents.
In addition to the “Travel Vietnam” collection, the brand continuously innovates with other collections like “Gop Gop Nhat Nhat,” “Nhung Dieu Hay Ho,” “Sang Nay An Gi,” and “Tro Choi Dan Gian” to create diverse designs with intriguing themes that embody the Vietnamese spirit.
Despite their diverse industries, Heyday Cacao, Phe La, and Holiday Vietnam share a common aspiration to spread Vietnamese values through their products, both in terms of internal quality and external packaging design. These three brands showcased their unique offerings in the latest episode of “Tinh Hoa Viet Chung Suc” on May 15th.
Stay tuned to the monthly livestream of “Tinh Hoa Viet Chung Suc” on the 15th to hear inspiring stories, discover unique “made in Vietnam” products, and show your support for Vietnamese brands!
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