The notions of “finance” and “art” are often perceived as polar opposites. While art embraces freedom and creativity, finance entails structured plans, objective analysis, and meticulous calculations. However, despite this contrast, numerous artists have successfully ventured into the world of investment and business, defying the odds and achieving admirable success.
Unlike the artistic realm where inspiration takes the lead, the business arena demands resilience, persistence, effective money management skills, and a long-term vision. So, how can an artist reconcile these differences and break free from the stereotype that artists cannot thrive in business?
In the fourth installment of the “Unlocking the Auto-Profit Wave” podcast series, we delve into this intriguing dichotomy through the journey of rapper-turned-entrepreneur Dinh Tien Dat, as he shares his decade-long transition from the world of art to business.

Prior to his comeback on the reality show “Brother Through a Thousand Obstacles,” Tien Dat had taken a nearly decade-long hiatus from the stage to focus on his business ventures. Today, his café chain has expanded across Ho Chi Minh City, and he and his wife have recently ventured into the dermatological cosmetics industry, acquiring the exclusive rights to a renowned Korean skincare brand.
In our conversation, Dinh Tien Dat divulges the reasons behind his decade-long departure from the stage and shares the challenges he faced during his entrepreneurial journey. He emphasizes that “not all artists succeed in business.”

As he embarked on his entrepreneurial journey, Rapper Tien Dat experienced a shift in his mindset regarding money management. He used to believe that keeping money in a safe was the safest option, but his perspective changed when he entered the business world. He realized that money kept idle is just a pile of paper, and it’s essential to find smart financial solutions to support his enterprise.
Through his participation in “Brother Through a Thousand Obstacles,” Tien Dat discovered Techcombank’s Auto-Profit feature and found intriguing parallels between his journey and this financial tool: flexibility, proactiveness, and unlimited potential.
With his humor and sincerity, Tien Dat’s insights into his decade-long transition from art to business, coupled with his adoption of Techcombank’s Auto-Profit feature, offer a refreshing perspective on intelligent financial management.
The podcast episode featuring rapper Dinh Tien Dat will be released at 10:00 AM on May 26, 2025, across the CafeF ecosystem, including its website and social media channels such as Facebook and TikTok.
“Unlocking the Auto-Profit Wave,” a collaboration between Techcombank and CafeF, unveils authentic financial stories.
The podcast series airs daily at 10:00 AM, for five minutes, on CafeF.vn, the CafeF Fanpage, and CafeF Tiktok. Download the app to experience Auto-Profit here.
“Malaysian Businesses: Strengthen Your Bond with Vietnam, Says Prime Minister”
On the morning of May 25, during his working visit to Malaysia, Prime Minister Pham Minh Chinh attended the “Meet Vietnam – Malaysia Businesses” program, organized by the Ministry of Finance of Vietnam in collaboration with the Embassy of Vietnam in Malaysia and the Malaysia Chamber of Commerce and Industry.
“Prime Minister Calls on Businesses to Embrace Their Role as Connectors Within ASEAN and Between Vietnam and Malaysia.”
On the morning of May 25, as part of his working visit to Malaysia, Prime Minister Pham Minh Chinh attended a program titled “Meet Vietnam-Malaysia Businesses.” The event was organized by the Ministry of Finance of Vietnam, in collaboration with the Embassy of Vietnam in Malaysia and the Malaysian Chamber of Commerce and Industry.
The Easiest Place to Earn Big in Vietnam: Where Expensive Living Meets High Incomes
“The province of Binh Duong continues to lead the nation in per capita income, with Ho Chi Minh City and Hanoi also making it to the top five. However, it is Hanoi that boasts the highest income and, subsequently, the most expensive cost of living across Vietnam. This financial hub boasts a thriving economy and a vibrant cultural scene, making it an attractive prospect for businesses and individuals alike.”
The Departing Words of CEO Nguyen Duc Thach Diem to Sacombank
On May 20, 2025, Nguyen Duc Thach Diem, CEO of Sacombank, penned an emotional farewell letter to the bank’s executive board, management, and staff, marking her official departure after nearly eight years with the organization.
“National Movement for Prosperity: Vietnam’s Race to Thrive”
“Vietnam is set to prioritize the development of its private sector. With a renewed focus on fostering a vibrant and diverse economy, the country aims to unleash the potential of its private enterprises. This strategic shift marks a pivotal moment in Vietnam’s economic journey, signaling a departure from traditional models and embracing a future driven by innovation and entrepreneurial spirit.”