According to statistics from EraBlue, this electronics chain boasts an impressive 115 stores as of May 27, 2025. In less than a month, from the end of April to this date, EraBlue has added 16 new stores to its portfolio. This monthly expansion is the brand’s largest since its inception in late 2022, solidifying its presence in the Indonesian market.
Era Blue is a joint venture established by The Gioi Di Dong (MWG) and PT Erafone Artha Retailindo (Erafone), a subsidiary of the Erajaya Group. Modeled after Dien May Xanh, a successful electronics retailer in Vietnam, EraBlue aims to become a leading electronics retailer in Indonesia. MWG initially invested 181 billion VND for a 45% stake in the joint venture. As of March 31, 2025, the fair value of this investment exceeded 245 billion VND.
In a recent development, MWG and Erajaya signed a memorandum of understanding for a $50 million investment (~1.3 trillion VND). This agreement underscores the strategic vision and ambition of both parties as they aim for significant expansion by 2027. As shared by Mr. Doan Van Hieu Em, the joint venture sets a target of opening 500 EraBlue electronics stores by 2027, with cumulative revenue surpassing $1 billion. The brand is determined to become the largest retailer in this market of nearly 300 million people in terms of scale and revenue. Additionally, MWG also eyes the potential for an IPO of this joint venture model, marking a significant step in their international collaboration and expansion.
Specifically, for 2025, MWG aims for over a 50% increase in revenue for the entire EraBlue chain, with profitability for the year. In the first quarter of 2025 alone, the Indonesian electronics chain contributed a profit of nearly 6.7 billion VND. The chain will continue its expansion, targeting 150 stores by the end of this year. Thus, in just under five months, EraBlue is steadily approaching the goal it has set.
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