“Unveiling Vietnam’s Cultural Heritage: How Sun Mega City Awakens the Sleeping Giant”

“Awakening the Full Potential of Our Heritage Treasures”

Beyond its majestic nature, Vietnam’s historical sites, traditional villages, vibrant festivals, and unique cultural values across its three regions play a crucial role in developing deep and meaningful tourism experiences.

While Hanoi, Hue, and Hoi An have left their mark, with Vietnam’s over 4,000 years of history, including 8 UNESCO-recognized cultural and natural heritage sites, and hundreds of special national relics, it’s time to acknowledge that culturally branded tourism products with distinct positioning are limited and often overlap across localities.

As many experts have noted, this “treasure trove” of cultural wealth remains largely untapped, buried beneath the layers of our heritage. Tourism has mostly exploited the past values of cultural heritage without delving into its present and future potential.

Sun Group, a pioneer in this regard, has taken a bold step forward by creating Sun Mega City, a multi-functional mega-city in the south of the capital, with a focus on a unique reconstruction of the Imperial Citadel of Thang Long.

Sun Mega City – A Timeless Messenger

The Imperial Citadel of Thang Long, a UNESCO World Heritage Site and the heart of the ancient capital, has witnessed over thirteen centuries of Vietnam’s golden moments. However, many architectural masterpieces have been lost, and the remaining traces mostly lie underground, hidden beneath the layers of time and the scars of war. Nonetheless, these remnants highlight the unique value and potential for rekindling national pride and constructing a cultural, educational, and tourist space of national significance.

Sun Group’s Reconstruction of the Imperial Citadel of Thang Long – Awakening Ancient Spirits within Modern Vibes (Photo: Sun Property)

Recognizing this invaluable treasure, Sun Group aims not just to “reconstruct” the Imperial Citadel but to bring to life the vibrant cultural life of the glorious Ly and Tran dynasties. Iconic structures such as the Grand Entrance, the Five Phoenix Tower, and the Thien Khanh Palace, along with cultural and religious symbols like the Temple of Literature, the One Pillar Pagoda, and the Bao Thien Tower, are more than mere architectural remnants; they are timeless symbols that preserve the soul and knowledge of our nation throughout the centuries.

Sun Mega City serves as a “living library,” where these values are recreated and perpetuated, allowing modern individuals to “interact” with history in a direct and captivating manner.

To truly bring these historical and cultural values to life, Sun Group offers interactive activities such as wearing ancient costumes, practicing calligraphy, indulging in royal cuisine, and experiencing traditional martial arts. Additionally, the Bach Dang show, utilizing 3D mapping and multi-dimensional sound technology, not only commemorates our nation’s glorious victories but also transforms history into an emotional and inspiring narrative, bridging the gap between generations through modern language.

The Reconstructed Imperial Citadel will Showcase History through Modern Interactive Spaces (Photo: Sun Property)

“These experiences not only provide deeper understanding but also allow visitors to feel the pulse and spirit of historical periods, effectively ‘time-traveling’ their experiences and bringing the past to life,” emphasized a Sun Group representative.

Lastly, festivals and folk games that recreate ancient customs not only add vitality to the heritage but also affirm Sun Mega City as a dynamic, continuous, and sustainable cultural-historical space. This continuity forms a distinct identity, making the project a “timeless messenger” that both safeguards our collective memory and paves the way for cultural values to flourish.

Unleashing the Potential of Cultural Tourism

International experiences demonstrate that when culture inspires creativity and heritage is “retold” in modern languages, cultural products become more engaging and appealing, gaining widespread recognition and generating significant economic value.

While Japan incorporates traditional festivals into anime, South Korea transforms Gyeongbok Palace into a backdrop for countless TV dramas, China builds Hoanh Diem as a pan-Asian ancient film city, and Europe hosts historical shows in majestic castles… These nations have successfully leveraged their cultural industries as sustainable profit drivers, utilizing soft power to promote their countries, enhance international integration, and establish resource-independent economies.

Sun Group Takes a Pioneering Step towards Unlocking the “Gold Mine” of the Cultural Industry (Photo: Sun Property)

Although Vietnam has witnessed the potential of integrating performing arts into heritage tourism through several successful real-scene shows, it has yet to join the league of nations with robust cultural industries.

With Sun Mega City and the reconstructed Imperial Citadel of Thang Long, Sun Group aspires to inject new life into Vietnam’s cultural tourism landscape. Beyond meeting modern leisure and entertainment needs, the project offers a unique experiential space and aspires to establish a leading regional ancient film city, a hub for cultural inspiration and creativity, ultimately elevating Vietnam’s brand in the global tourism and cultural industry arena.