A Card, A Thousand Words of Gratitude to the Glorious History

It’s been almost a month since the event that young people affectionately call the “National Concert” took place, celebrating 50 years of national reunification (April 30, 1975 – April 30, 2025) in Ho Chi Minh City. Yet, the echoes of a joyous and proud nation still linger. Even more intriguing, a “financial mark” imbued with patriotism made an impressive appearance during the grand celebration and will remain with its owner for a long time: the NCB Visa Thong Nhat Card from the National Citizen Bank (NCB).

The NCB Visa Thong Nhat Card was introduced during the most meaningful days for the nation, commemorating 50 years of national reunification (April 30, 1975 – April 30, 2025)

With national pride and a desire to “demonstrate patriotism and national pride through concrete actions within our profession to commemorate this grand occasion,” the NCB team swiftly developed and launched a special edition credit card: the NCB Visa Thong Nhat Card, just before the “National Concert.” NCB also presented the first customers who signed up for the Thong Nhat Card with a limited-edition T-shirt designed specifically for the celebration and a “Proud of a United Vietnam” thermos, spreading the spirit of a united nation and a contiguous country into every aspect of daily life.

The Thong Nhat Card made a strong impression in the market and instantly captured the hearts of users as the first and only financial product in the banking industry associated with the historical events of April 30 and May 1, embodying the strong national pride of the Vietnamese people. Thousands of customers applied for the Thong Nhat Card through NCB’s digital platform and hotline. Images of the card were proudly shared on social media and news sites. Notably, the administrator of the “O Dau Cung Chup” fan page creatively captured inspiring photos with the Thong Nhat Card during the most beautiful moments of the historical days in Ho Chi Minh City, aiming to “contribute to conveying the meaningful message of the Thong Nhat Card to the younger generation.”

The Thong Nhat Card made a strong impression and captured the hearts of users

It is known that the card, named Thong Nhat, adorned with the colors of the national flag and featuring a solemn image of the historical moment, took only about two weeks from conception to reaching the first customers—a mere fraction of the typical time it takes to launch a regular card product in the market. According to the bank, as of now, all NCB Visa Thong Nhat Cards issued in the first phase have been registered by customers, with an activation rate of nearly 100%.

This “miracle” not only demonstrates the determination and unity of the Vietnamese people throughout history but also testifies to the innovative capabilities and excellent cooperation between Vietnamese enterprises and international partners in this new era of pioneering breakthroughs. It showcases how they deliver outstanding banking experiences through innovative thinking and contributes to the prosperity of a thriving Vietnam.

The “Proud” Product Line – A Declaration of Patriotism

NCB representatives shared that the NCB Visa Thong Nhat Card is the first product launched in 2025 as part of the “Proud” line. This line is a project that NCB has been passionately developing, fueled by their pride and love for their homeland, Vietnam.

The NCB Visa Thong Nhat Card is the first product launched by NCB in 2025 as part of the “Proud” line.

We believe that patriotism and national pride burn brightly in the heart of every Vietnamese. It is a pride in our history and culture, our beautiful country, our creative and dedicated workforce, and even the simplest things in our daily lives. This pride nurtures our growth and happiness. With our aspirations, faith, and desire to contribute in our field, we aim to transform this pride into tangible and meaningful actions, leading the way in this era of national advancement,” shared Mr. Ta Kieu Hung, CEO of NCB.

Following the Thong Nhat Card, NCB will introduce an impressive series of other unique “Proud” products to commemorate the 80th anniversary of President Ho Chi Minh reading the Declaration of Independence at Ba Dinh Square, Hanoi. This product, with its distinctive design and experience, is set to “captivate” users at the highly anticipated event, codenamed “Mission A80.”

The “Proud” line and these special products mark NCB’s continued commitment to innovation, creativity, and pioneering the development of new products and services based on advanced technology. They strive to deliver exceptional banking experiences and contribute to the sustainable development of the community.

Minh Tai

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