Unlocking La Pura’s Investment Appeal: Decoding the Two Formulas Behind its Success

Unlock Stable Cash Flows Through Leasing

According to data from Batdongsan.com.vn, rental yields for apartments in Binh Duong, and specifically in the Northeast of Ho Chi Minh City, have reached a record-high of 7.5%/year in the market, almost double that of Hanoi and Ho Chi Minh City, the two largest cities in Vietnam.

The impressive rental yields in this area are largely due to the presence of high-end apartments that offer reasonable purchase prices, high rental rates, and stable occupancy rates. These high-end apartment projects feature quality finishes, comprehensive amenities, and attract a large number of tenants who are willing to pay higher rents.

On average, a high-end apartment in this area, with a price of around 50 million VND/m2, can be rented out for 12 million VND/month for a one-bedroom unit, 15-16 million VND for a two-bedroom unit, and 18-20 million VND for a three-bedroom unit.

With prices starting from only 46 million VND/m2 and fully furnished units, La Pura has gained the favor of investors due to its potential for stable rental income.

In the context of a vibrant and growing market, La Pura stands out not only as an ideal place to live but also as a profitable investment opportunity for leasing. Located in the heart of the region’s industrial and service development, La Pura benefits directly from the high demand for rentals among experts, engineers, and mid to high-level personnel from hundreds of domestic and foreign enterprises.

Situated along National Highway 13, in the Northeast gateway of Ho Chi Minh City, La Pura is in an area that has witnessed a 57% increase in real estate searches, reflecting the market’s heat from both actual homebuyers and investors. The continuously expanding and upgrading transportation infrastructure, along with an all-in-one utility system, positions La Pura as a go-to investment destination for those seeking stable profit margins and long-term capital appreciation potential.

With prices starting from only 46 million VND/m2, flexible payment policies requiring only a 10% down payment until the handover, and attractive rental potential, La Pura presents an appealing opportunity for investors seeking stable returns.

Attractive Profitability with Six Value-Enhancing Milestones

Historically, significant milestones in the real estate market have been closely linked to transformative infrastructure developments, urban planning, and regional connectivity. Where infrastructure breakthroughs occur, property values surge. La Pura is a testament to this rule, as it simultaneously anticipates multiple key transportation projects that are underway or planned for completion by 2030. These projects create six distinct value-enhancing milestones, making La Pura an attractive investment prospect for those with a mid to long-term investment horizon.

The National Highway 13 expansion project, which includes a section passing through the La Pura project, is being expedited for completion in 2025.

The first milestone occurs in 2025, with the completion of the National Highway 13 expansion project, widening the road to 60 meters. This highway is a vital transportation artery connecting directly to Ho Chi Minh City, and La Pura is strategically positioned on its frontage. The timely completion of this infrastructure project coincides with the launch of the La Pura project, providing a dual benefit of enhanced connectivity and a boost to the area’s property values.

The second milestone involves the merger of Binh Duong and Ba Ria-Vung Tau into Ho Chi Minh City, resulting in expanded urban planning and regional restructuring. La Pura, located at the Northeast gateway of Ho Chi Minh City, will rapidly transform into a prominent satellite city, benefiting directly from synchronized planning and new development policies.

By 2026, the third milestone is achieved with the official opening of Ho Chi Minh City’s Ring Road 3. This will significantly reduce travel times between La Pura and key destinations such as the center of Ho Chi Minh City, Long Thanh International Airport, and major industrial zones. La Pura’s location will serve as a strategic “transfer station” within the regional connectivity network.

The fourth milestone is the completion of the 100km-long Saigon Riverfront road, including a section in Thuan An exceeding 13km in length. This road not only expands the urban space along the river but also catalyzes the redevelopment of riverfront areas into modern commercial and service centers, elevating the entire region’s value. Projects like La Pura, which are adjacently located, stand to gain direct benefits from this transformation.

The fifth milestone occurs in the 2027-2028 period, marked by the expansion of National Highway 13 in Thu Duc City to a scale of 10 lanes. This expansion will have a significant impact, especially as its completion coincides with the handover of La Pura units, resulting in a substantial value jump for the project immediately after customers take possession.

As per the master plan, La Pura will have the Metro Line 2 running alongside it

Lastly, in the long term, the completion of the elevated Metro Line 2 connecting Ho Chi Minh City and Thu Dau Mot (running along National Highway 13) will be a significant value driver for the project. Once operational, La Pura’s proximity to this metro line will provide a substantial commercial advantage, leading to rapid and sustainable growth in property values over time.

In summary, La Pura not only benefits from immediate advantages but also offers a clear roadmap for price increases aligned with each phase of infrastructure development, a rare find in today’s market.