Digital Financial Solutions: OCB’s Revolutionary Approach at the 2025 Banking Industry Digital Transformation Event

As one of the leading banks in digital transformation with a well-invested, professional system and a solid foundation built over the years, at the Banking Industry Digital Transformation 2025 event, OCB continued to introduce superior financial products tailored to the needs of each customer segment, such as OCB OMNI, the digital bank for young people Liobank, and especially the OCB Smart Merchant platform – a comprehensive smart sales and payment management solution designed exclusively for merchants, especially small and medium-sized enterprises (SMEs).

With OCB OMNI, launched in May 2024, the platform has set a new standard in the field of digital banking in Vietnam in terms of speed and convenience. It not only uses FIDO security technology with a strong encryption algorithm and multi-layer security to sign each transaction, considered the safest today, but OCB OMNI also integrates over 200 features in just one application, comprehensively meeting customers’ daily financial and consumption needs. In addition, OCB OMNI also applies data technology and artificial intelligence (AI) to enhance customer experience and personalization. By analyzing behavior and needs in real time, the application will proactively customize products and services according to the needs of each customer at the right time in a fast, convenient, and effective way. Popular e-wallets are allowed by OCB OMNI to be linked and controlled within the application, allowing users to easily monitor status, check transaction history, and manage multiple wallets at the same time without leaving the platform – this is an important step in consolidating the digital financial experience.

For young, modern customers, the digital bank Liobank has proven its pioneering role in effectively deploying digital solutions and shaping new habits for customers in this segment. Since its launch, Liobank has impressed users with a series of unique transfer operations such as Shake to pay – shake the phone to transfer money, reply transfer to the sender without needing to know the account number, and transfer money to friends with Liobank accounts in their phone contacts. Credit limit approval for customers is independent of traditional data. Hence, the implementation of the EduLimit experience limit creates opportunities for access to credit for customers without a transaction history, helping them become familiar with financial products and building a customer behavior scoring system, an effective financial education model for those who have just entered the university threshold or have just graduated.

In addition to designing “tailor-made” products suitable for each individual customer segment, which is highly appreciated in the market, OCB is also known as one of the leading banks in corporate products through Open API (open application programming interface) that brings a comprehensive financial ecosystem.

At the event, OCB introduced the digital solution OCB Smart Merchant, a platform that integrates all financial tools for business activities on a single interface, helping enterprises to manage centrally, thereby saving significantly in time and cost in managing cash flow, orders, and revenue, with diverse payment methods from QR Code, Pay By Link, etc. In addition, the bank also provides a diverse and modern range of payment devices such as POSM QRcode, QR POS, Smart POS, and POS… especially the QR Soundbox payment device that immediately notifies when the transaction is successful, including the amount and payment method, suitable for both small shops and large-scale retail chains.

Not just limited to payment activities, OCB Smart Merchant also integrates in-depth financial management tools such as real-time cash flow monitoring, business performance analysis, order and revenue management, and expense management… These tools support merchants in making faster and more accurate decisions. Especially, the platform also supports multi-branch cash flow management, allowing business owners to share balance change information with branch employees/managers, or to customize access rights, ensuring revenue confidentiality for each business area. Integrating payment solutions on the same platform helps enterprises automate the reconciliation, refund, payment confirmation, and debt cancellation processes, reducing up to 97% of manual processing time.

In the next phase, OCB Smart Merchant will deploy the integration of electronic invoices initiated from cash registers connected to data transfer with tax authorities, ensuring full reporting, accurate tax calculation, and more convenient tax payment. Up to now, OCB is one of the leading units in providing electronic invoice issuance solutions directly on the sales management platform. This is extremely important, helping business households with revenue from VND 1 billion/year or more easily meet the new regulations in Decree 70/2025/ND-CP without any complicated additional steps.

“At OCB, we strongly apply big data (Big Data) not only in unsecured lending activities but also in many other business lines. A typical example is the OCB Smart Merchant platform. The core of this digital solution is the “All-in-one” feature – all the data of the merchant is scientifically centralized. Especially, the application of big data technology and AI helps us better understand the financial picture, cash flow, and actual capital needs. From there, OCB can offer financial solutions “tailor-made”, including unsecured loans, quickly, accurately, to the right person, at the right time, and most importantly, minimizing risks.”. Mr. Pham Hong Hai, CEO of OCB, shared at the event.

It is known that in the near future, with the OCB Smart Merchant product, the bank will continue to develop more specialized and personalized financial solutions. For example flexible funding for merchants based on actual cash flow or the implementation of the buy-now-pay-later (BNPL) model right on the merchant’s sales platform targeting the buyer. These solutions not only help merchants optimize cash flow and accelerate business growth but also contribute to building a closed financial ecosystem between the seller and the buyer. Especially, this digital solution can also be integrated with a knowledge library feature, where users can access and update knowledge about operations, marketing, finance, etc. This feature is specially designed to interact through AI Chatbot, helping enterprises quickly find information and get advice according to their needs.

Through this event, the above digital products have brought special technology experiences to each visitor and demonstrated OCB’s strong commitment to the digital transformation journey, bringing optimal benefits to customers.

“We not only provide separate products, but OCB is also bringing a complete and comprehensive digital financial ecosystem to individual and corporate customers. We expect that with the strong transformation of the Vietnamese banking industry, which is opening up a new era where digital transformation is considered the key to success, such comprehensive financial platforms will be OCB’s strong differentiator in the market.”. Mr. Pham Hong Hai added.